The Business Animal

Episodes

Next Episode 05:31:22

NEW: Hack your Mindset with Nicola

We know how much you all love a good Mindset episode! This one really delivers. Our guest this week is Nicola Kinnard-Comedie of NKC Equestrian Training. Join Kim and Cara as we explore Nicola’s unique hack to breaking through your mindset blocks to get results and forward motion.

Show Notes

36: How to Support Other Small Businesses

36: How to Support Other Small Businesses

Are you an animal, pet or equine-based business out there supporting other local businesses? Showing support to businesses in your local community is great for so many reasons. For starters, it keeps the local business economy booming which is also really good for...

35: Your Mental Health Matters with Jason Medows

35: Your Mental Health Matters with Jason Medows

Mental health in equine, pet and/or agri-business matters. On this episode of The Business Animal, Kim and Cara chat with Jason Medows of the popular podcast, Ag State of Mind, about breaking the stigma of mental health in agriculture. Jason shares some of his...

32: Battling the Batching Boredoms

32: Battling the Batching Boredoms

You want to know the number one way to be more efficient in your animal, pet or equine-based business? Batching. Sounds incredibly boring right? BUT, you’re already doing it successfully in so many other areas of your life… Why not your business too? In this episode,...

31: How to Target Your Market

31: How to Target Your Market

Successful marketing is not about you, it’s about your customers. So that begs the question: how much do you know about your ideal customer? It’s time to take a deep dive into their life and lifestyle — and how you can relate to them in a way that feels natural and...

30: Finding and Living Your Worthy Hell Yeah! (WHY)

30: Finding and Living Your Worthy Hell Yeah! (WHY)

Your Why is your ‘go juice.’ It’s your mantra, it’s the reason you get up in the morning, it’s the engine that powers your ambition and courage. It’s the thing that makes you go forward when life gets ‘hella hard’ and weighs you down. When you connect your Why with...

28: The Art of Getting Better Testimonials

28: The Art of Getting Better Testimonials

Testimonials are a huge marketing boon for your business. For many new customers, they are the deciding factor in choosing you over your competition. They are so valuable, we believe it’s time for you to take your customer Testimonials to the next level! In this...

27: Connect to Your Creative Magic

27: Connect to Your Creative Magic

Creativity is vital in almost every industry, but especially for animal, pet and equine-based businesses. In our world of constant change, uncertainty, and increased need for innovation, creativity in the workplace has never been more important. Fostering a creative...

26: Finding Your Marketing Genius

26: Finding Your Marketing Genius

What is your distinctive, super-special secret sauce, that has your existing clients coming back for more time and again AND encourages consumers to choose your animal-based business over a similar business right down the dirt road? Maybe you already have an idea of...

25: Stop Failing at Follow-up

25: Stop Failing at Follow-up

The number one way for animal, pet, or equine-based businesses to increase their sales is to get comfortable with follow-up. If you get anxious when it comes to following up with potential new clients and need to create a better follow-up system that you can rely on,...

24: Reaching Your Goals with Betsy Bird

24: Reaching Your Goals with Betsy Bird

This week's episode is all about creating strategies to reach your animal, pet, or equine-based business goals. Ever feel like you are just treading water or putting out fires instead of moving your business forward? We hear you! Are you in the process of starting a...

23: When You Are Asked to Work for Free

23: When You Are Asked to Work for Free

Have you ever been asked to work for free? Maybe someone even said they will pay you in “exposure.” How do you separate what may be a great opportunity that leads to more work from non-opportunities where you bust your butt and get nothing in return? In this episode,...

22: Is It Time To Automate or Delegate in Your Animal-Based Business?

22: Is It Time To Automate or Delegate in Your Animal-Based Business?

As an entrepreneur you have to know all the moving parts of your business, but that doesn’t mean you have to do all of those moving parts, yourself, forever! Is it time for you to add an automation system that will handle things for you or an employee that will take...

21: The Four Elements Every Website Needs with Denise Alvarez

21: The Four Elements Every Website Needs with Denise Alvarez

Websites are your business’ digital storefront. Many times they are the first impression a potential customer has of your business. They are the place where you can create the brand look and feel that sets you apart from your competition. They are also incredibly...

20: Creating Competitive Advantage with Emily Ascolillo

20: Creating Competitive Advantage with Emily Ascolillo

How do you stand out from your competition and foster a healthy competitive advantage in your animal, equine or pet-based industry when it feels like new businesses are popping up all around you? Kim and Cara chat with Emily Ascolillo-Downey, owner of Quite Fetching,...

19. How to Get Comfortable With Sales Conversations

19. How to Get Comfortable With Sales Conversations

Love your animal-based business, but hate the cringe-worthy feeling of closing a sale with your clients? This episode is for you! This week, Kim and Cara tackle the topic of sales conversations. Get ready to flip your sales conversation management skills from awkward...

18: Becoming a Responsive Business with Lindsey Ardmore

18: Becoming a Responsive Business with Lindsey Ardmore

Do you have a good handle on how customers move into and through your business? Are you leaving money on the table (or barn floor) because your process doesn’t support good relationship building techniques? Today, Lindsey Ardmore of The Automated Vet joins Kim and...

17: Three Key Factors in Content Marketing

17: Three Key Factors in Content Marketing

Content marketing is using what you know (your content) to persuade (market to) the right people to take you up on what you offer (sale!). In this episode, Kim and Cara take you through three key factors in making your content marketing program successful. Go beyond...

16: Setting Boundaries for Small Business Owners with Julie Cortes

16: Setting Boundaries for Small Business Owners with Julie Cortes

Kim and Cara sit down with Freelance Rockstar Julie Cortes to discuss how to set boundaries as a small business owner. From customers who expect after hours service to family members who don’t respect your office door, we all have encountered having our boundaries...

15: Solving Problems You Don’t Have

15: Solving Problems You Don’t Have

Kim and Cara chat about how easy it is for small business owners to get caught up solving problems that really aren’t an issue for their business. They identify signs that small business owners can scrutinize to determine if they are currently working through a...

14: Creating Customer Loyalty Part 2

14: Creating Customer Loyalty Part 2

Consumers are making purchasing decisions, everyday, based on so much more than just price. They are looking for animal, pet and/or equine based businesses that have shared values, are engaging and inspire an emotional connection. Customer loyalty programs are an...

13: Creating a Customer Experience that Wows

13: Creating a Customer Experience that Wows

Are you wowing your clients at every step of their experience with your animal, pet or equine based business? Customers who feel appreciated, respected, valued and recognized are loyal because they have an emotional connection to your company. In this episode, Cara...

12: Creating Your Entrepreneurial Success Mindset with Melisa Pearce

12: Creating Your Entrepreneurial Success Mindset with Melisa Pearce

Do you struggle with entrepreneurial overwhelm? Do you not know where to apply your focus or feel like your to-do list runs your life? Could you benefit from a better relationship with money? This week Kim and Cara sit down with guru of all things entrepreneurial...

11: Creating Customer Loyalty Part 1

11: Creating Customer Loyalty Part 1

Part one of a two part series on creating customer loyalty programs. Today Kim and Cara visit with Terri Cage of Terri Cage Photography. Terri shares her program that turns existing customers into a branded sales team to grow her business and expand her social reach...

10: Joint Ventures

10: Joint Ventures

Establishing joint ventures with like-minded business owners is one of the fastest ways to scale your animal-based business! Joint venture collaborations can allow YOUR business entrance to new markets AND new potential customers, access to specialized staff and...

09: Repurposing Content

09: Repurposing Content

Why should you be repurposing content? It just makes good business sense! The truth is only a small fraction of your audience will see your content, let alone the new potential audience you hope to reach, so repurposing the meaty content you’ve spent time and energy...

08: Get Off Your But

08: Get Off Your But

Are You Setting on Your But? Entrepreneurship is about so much more than just business skills — it’s also about having the right mindset. We’re talking about buts… not BUTTS! Setting on that but is the number one root cause for small business failures. Our Big 3...