18: Becoming a Responsive Business with Lindsey Ardmore

by | Jun 14, 2021 | Uncategorized

Do you have a good handle on how customers move into and through your business? Are you leaving money on the table (or barn floor) because your process doesn’t support good relationship building techniques? Today, Lindsey Ardmore of The Automated Vet joins Kim and Cara for a deep discussion on how to better embrace customer relationships without adding a ton of work to your already busy schedule! Lindsey is an automation expert and her insights into how to do business better for your customers are incredibly enlightening. Join us as she shares her wisdom and lessons learned from her most recent venture helping equine veterinarians change the way they interact with their clients to a method that is smooth, easy and frees up their time to do what they are passionate about, which is to serve horses and their people!

Our Big 3 Takeaways

Become aware of all the eye-balls on your business.

Are you capturing all the leads that come into your business through your website, networking, and other avenues? Start by becoming aware of where people are finding you – and what options you are offering them to build a deeper relationship with your business. Could you be doing more to capture and convert prospects?

Move from being reactionary to being responsive.

Many small businesses run on reactions to customer needs rather than building a responsive platform that is there for customers before they need it. If you find yourself reacting to customer service situations, it’s time to shift your thinking to building a responsive process that will support you and your customers at all the right times.

Break old profession patterns that no longer serve the industry.

Sometimes industries get stuck in a rut of the “way we’ve always done it.” It’s time to break some of those molds and move the way we do business into 2021! Just because things have been that way for decades doesn’t mean there isn’t a better way that will bring more joy and happiness to you and your customers.

“I love the Business Animals and have learned so much from their podcast!” <— does this sound like something you might say? YES! Please leave us some stars and a review on your favorite podcast app. Reviews help us to reach more entreprenuers just like you who are seeking support on their business animal journey. You can use the SUBSCRIBE button above to make it easy to access our podcast page on all the apps. Once you “hit the stars,” on most apps, you’ll be able to leave a review. If you see something we can do better — or have an idea for us — please email us at podcast@thebusinessanimal.com rather than leave a review so can respond accordingly. 

Show Notes

Lindsey Ardmore has a passion for equine vets and their practices, because she has horses and ALWAYS seem to be needing one!

For the past 4 years, Lindsey has dedicated her life to helping thousands of entrepreneurs grow their businesses without sacrificing any more time to do it. She has developed award winning systems and processes that have saved thousands of hours and created hundreds of thousands of dollars.

As the owner of The Automated Vet, she believes that all equine veterinarians deserve more — more revenue, more consistency, and more peace.

Whether you’re a solo mobile vet, a clinic, or a busy multi-vet practice…you will be amazed at how much money you are leaving on the barn floor!

In this episode Lindsey brings up some excellent points about how veterinarians — and other professional service based entrepreneurs — can get stuck in a pattern that doesn’t really serve them. With all stress and overwhelm in the entrepreneurial experience, our goal should be to reduce whatever is draining our time and joy. By taking a few simple steps and making some subtle mindset shifts, you can begin to move your business away from patterns that don’t serve you and into a space where you will have more time and revenue.


Mentioned in the episode:

Lindsey Ardmore

The Automated Vet


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Transcripts are autogenerated and may contain typographical and grammar errors. This transcript is copyright©2021 Kimberly Beer and Cara Taylor Swift. DO NOT COPY in whole or part without written permission.

Open the Transcript
Kimberly Beer 0:00
Hey there business animals. It’s Kim and I just want to share a few things about the episode that you’re about to listen to with Lindsey Ardmore. I actually met Lindsey a couple of years ago through a shared affiliation that her and I have through Keap, which is a CRM software. And I have admired Lindsey since the day I met her and how well she does with her business. She’s an inspiration to me, and I know she’s going to be to you as well. And when I found out that Lindsey had a segment of her business devoted to veterinarians through The Automated Vet, I was like, we have to have her on the podcast. So as you’re listening to the interview today, Cara, and I would like for you to listen for these big three takeaways that we had. One is to become aware of all of the people that are looking at your business, there are lots of eyeballs, as Lindsey calls it, looking at your business and understand how even taking a small portion of those eyeballs and converting them into customers can make a dramatic shift in your business. The second one is to move from being a reactionary business owner into being a responsive business owner. And I think this has to focus a lot on building that relationship. And Lindsey has some amazing wisdom for you about how to build better relationships with your clients. And then the final piece of wisdom that came out of this interview that I think impacted both Cara and I was how we need to break these old professional patterns that really no longer serve our industry. Whether you’re a veterinarian or an entrepreneur or an equine dentist, all of those businesses, a lot of times came with these old expectations of how we have always done it and it’s 2021 and Lindsey has some really valuable insight about how shifting away from those old patterns can not only create better business and more revenue, but also create healthier business owners that are more joyful and more mentally healthy and excited about their business and then also have a life away from that business. So pay special attention to that particular part of the interview. We hope you enjoy it. And without further ado, here is Lindsey Ardmore.

Jaz 2:17
Welcome to The Business Animal podcast. settle up for a gallop to the top of the animal industry, where you’ll learn how to tame your wild business beast with tips, techniques, and tools that will take overwhelmed to obedience school and have you wagging your tail with joy. And now your hosts Kim Beer and Cara Taylor Swift

Kimberly Beer 2:39
Hey there business animals. This is Kim with Be More Business.

And I’m Cara Taylor Swift with Fast Horse Photography.

And welcome to The Business Animal Today we have a great guest for you. We have Lindsey Ardmore of The Automated Vet. And Lindsey is a spectacular automation expert entrepreneur, multifaceted entrepreneur. And I’m gonna read her bio real quick so you can get to know her a little bit right before our interview here. So Lindsey Ardmore has a passion for equine vets and their practices because she has horses and always seems to be needing one. That’s true of all of us, Lindsey. For the past four years, Lindsey has dedicated her life to helping 1000s of entrepreneurs grow their businesses without sacrificing any more time to do it. She has developed award winning systems and processes that have saved 1000s of hours and created hundreds of 1000s of dollars. As the owner of The Automated Vet she believes all equine veterinarians deserve more more revenue, more consistency, and more peace. Whether you’re a solo mobile vet, a clinic or a busy multi vet practice, you’ll be amazed at how much money you are leaving on the barn floor. welcome, Lindsay to The Business Animal. Hi, thank you for having me. Ladies,

we’re so excited to have you. And I love when we get to have fellow horse owners on the show. So I’m pretty stoked about that. I was just checking out your cutie on your Instagram. And I’m going to just encourage people right now to head over there and check it out. We’ll make sure we leave those handles for everyone. I’m really excited to talk about this topic. I actually have the opportunity to photograph veterinarians pretty regularly to make sure that they have visual content for their practices. But I before we dig really deeply into that I would love if you would just talk to us a little bit about what motivated you to become an entrepreneur.

Lindsey Ardmore 4:21
Oh, that is such a good question. It takes me back almost five years ago. I’ve been in business for five years now. And I was chief operating officer of a business consulting company. never imagine leaving that world. I loved my job. It was so much fun. And I ended up getting pregnant. And the minute they laid that baby on my chest. I was like I am never going back to work. Oh, I had this I had this vision. I kept telling my husband I just need $500 a month I kept saying I just need $500 I don’t know why $500 was the number because like we definitely needed more than $500 a month.

Cara Taylor Swift 4:58
That’s like diapers alone, right?

Lindsey Ardmore 5:00
Yes, exactly.

I just did it. I didn’t compute it in my brain. But from that moment on, within five days, I have replaced my corporate income. And I was like, This is what I’m doing. This is what I’m meant to be doing. And I’ve been in business for five years this year.

Kimberly Beer 5:15
Wow. Congratulations. That’s incredible. Thank you. That is incredible. And how old is your child? Now? daughter or son?

Lindsey Ardmore 5:21
There’ll be five in August. Oh, the business will be five this basically the same day? Yeah. Well, I

Kimberly Beer 5:28
really feel that because having my son, he’s going to be eight. In a couple weeks. Having my son really was a big spurring moment. For me, that helps me kind of start the initial transition to becoming an entrepreneur as well.

Lindsey Ardmore 5:42
Oh, I love that. I think it creates a fire inside of you.

Kimberly Beer 5:44
Very cool. Well, why don’t we start out by you telling us what do you feel is the number one mistake that you see animal based businesses and veterinarian practices making?

Lindsey Ardmore 5:56
Oh, this is a good one. So this is something that I have, I think this is across the board and so many businesses, but definitely animal based businesses, veterinarian practices, they ignore the prospect. They ignore the person that’s not a client yet, and they have a very reactive business. So think about like getting Facebook messages, hey, when are you going to be out in my area or getting phone calls if you’re a vet just waiting, waiting, waiting for people to show up? Right? But that’s not that’s not a control thing? Right? You can’t control that. It’s very reactive. It’s not proactive. And you can’t really forecast anything in the business, right? And so that’s why a lot of practices or a lot of animal based businesses find themselves wondering, Why is this not doing what I want it to be doing? Why am I not getting filled up? Why am I Why is my calendar looking how it looks? Or why am I not making the money that I want to make? And it’s because most animal based practices completely ignore the 90% of people who are floating around them, and just focus on the people that are actively calling them. And that’s a huge mistake that they make, and just fixing that little thing inside of their business will increase revenue almost immediately, because it creates a pathway for people to go from prospect to client quickly.

Kimberly Beer 7:14
So when you say prospect, just to confirm you’re talking about the consumers that are just out there, and maybe they haven’t made a decision on who they’re going to be working with yet.

Lindsey Ardmore 7:23
Yeah. So think about this, if you’re doing any type of animal practitioner, right, so you’re looking for a groomer for your dog, you’re looking for a vet to maybe do a lameness exam, or you know, you’re you’re considering maintenance on your horse or something like that people do research. This is the age of research people are on Google Facebook all the time looking up other people. And so you would be surprised how many eyeballs I always say to my vets, I always say you have eyeballs on your business that you have no idea or looking at you. And just imagine how many eyeballs aka your prospects are out there floating around who would be interested in working with you, but they have no idea how to take that next step. Or if you’re the right person to take that next step with, you’re asking them to kind of take a leap and call you or get you out before they’ve even gotten to know you, which is very different than very traditional business.

Kimberly Beer 8:13
Yeah. And it’s such an intimate relationship that horse owners have with veterinarians. I mean, you really do want to know the person who is working on your horse. And I know Lindsey, you shared a really cool story with me about how this idea first came to you that maybe connects with that. Would you share that story with us real quick? Of course,

Lindsey Ardmore 8:33
I moved from Utah last year. Well, I guess in 2019, I moved from Utah to Ocala, Florida, and I brought my mare with me. And it was great. She actually had a wipe out and I had to, I googled and found an emergency vet, they had an ambulatory fleet that would send somebody out to me and I really, really liked that vet. So I kept using that vet. Her name is Dr. Sam. She’s absolutely amazing. I think she’s adorable. Well, fast forward about a year, my horse jumps from a standstill out of a five foot pen and gets a giant splinter the size of a pinky finger inside of her. I didn’t know that. I

Cara Taylor Swift 9:11
mean, they’re good at hurting themselves.

Kimberly Beer 9:13
She’s so talented. Wow, they are talented.

Lindsey Ardmore 9:17
So this is all happening. And meanwhile, the reason she was in a pen was because I thought maybe she’s having a laminitic episode like she’s a little tender to farrier just came out but I was just I’m an anxious over worrier. Anyways, so this horse has this avocado sized lump on her. She’s a little tender. So I call Dr. Sam out and I say Dr. Sam, please help me Come help me. I don’t know what’s going on. I need help. And so what ends up happening is Dr. Sam comes out. She takes x rays of her feet. There’s nothing going on. She’s like she just has tender feet and you know, it’ll be okay here. Let’s toughen him up. She says after looking at that avocado size lump on the side of my horse. She goes you know what? Just keep doing what you’re doing probably has a couple splinters. They’re gonna keep coming out because they had already pulled out of tiny little splinter Fast Forward seven days. It hasn’t healed, it’s oosing it’s pussing. It’s scaring, but I had been tending it so well that the wound was closing. And so we are getting to the point where there there isn’t going to be any more splinters popping out of that because it’s going to be completely closed up and then it’s who knows what’s going to happen. It was still gross. So I take my horse to a new farrier at my trainers house. Coincidentally, her veterinarians there and without even thinking about it, I was like, Sure, no problem. Have him Look at her. Like, it’s not a big deal a vet is a vet right? Well, there’s a problem. And I’ll get back to that in a second. But he ends up ultrasounding her he ends up digging four inches deep and pulls out a Pinkie size splinter out of her and staples her up. And then before he goes, he says, Give me a call in two weeks, and we’ll come pull those staples out. And as he’s pulling away, like the first thought that pops into my brain is wow, I would never let my clients do that. There are so many red flags here as a business owner, and as a business coach that I’m like, Oh, I can’t handle it. And then that night, I was laying down in bed, and I don’t don’t judge me everybody listening to this, but I was laying down in bed. And I felt like complete prompting. I was like, I need to take my magic and the things that I’ve been working on for the past five years to equine vets, because I love that I wanted to be Yvette. And that business is so hard, but it’s unnecessarily hard. And there are multiple issues with what I experienced today that are complete red flags to me. And those red flags are I didn’t care that Dr. Sam that I loved. She has no idea that Sasa was treated by this other vet has no idea. That’s a problem. Right? Problem number two, he was just available and was just there didn’t take my information, just took a check for me and said call me in two weeks. That’s a problem. Because there’s no accountability there. There’s no loyalty built. There’s no trust built, there’s no Hey, I’ll see you in two weeks. This is the day and time and this is where you need to be. I would have been there. There’s none of that team aspect. It’s very transactional. And those types of things. That’s what happens in the veterinarian, and most probably animal businesses, animal based businesses is it’s very transactional, very reactionary. And there’s not a whole lot of trust being built on the inherent trust that we already have for our veterinarians.

Kimberly Beer 12:32
Yeah, it sounds like it’s missing. There’s follow up. That’s not happening there. There’s none of the nurturing that we talked about in terms of building relationship. And like you said, the loyalty side of it, like you’re not building loyalty. There’s so many things there. Wow, what a story, Lindsey.

Lindsey Ardmore 12:46
Well, it came out of my mare, getting a splinter. And I wish I hadn’t had to go through that to realize that I really should be supporting the veterinary industry. It’s like they’re my favorite people. They’re so talented, they are so wonderful. They just need a little bit of business help.

Kimberly Beer 13:02
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Well, probably Sasso knew they needed help and was like here, I’ve got you guys, let me jump over a fence and get a splinter. Probably I need you all to meet my really talented owner. Sometimes I like to think of the horses, rather than just going huh. I think I will run up a big vet bill today.

Lindsey Ardmore 14:08
Seriously, I was quite the intent of that bill, but I’m glad it’s out now.

Kimberly Beer 14:14
Well, I’m glad she’s okay. And that you’re riding and I do encourage you guys to go follow Lindsey because she has pictures of her horses on her Instagram account. So you get to get to see the mare who started all of this before The Automated Vet. Okay, so one thing is is recognizing, you know, you have prospects out there and just paying attention to your business. And I think this goes back to something that I have seen in my career when I work with entrepreneurs is entrepreneurs oftentimes don’t set out to be entrepreneurs. Cara and I did a whole episode on this called The Accidental Entrepreneur. Most of the time they’re there like you mentioned, they’re passionate about animals. They become that veterinarians because they want to be veterinarians. They want to take the splinter out of the horse. They don’t want To pay attention to the client, and many, many times, they don’t have a lot of business education, I work with a lot of professionals in fields like doctors, dentists, people who they go to school, they have a great amount of education in what it is that they do. But nobody prepares them. They just launched them out into the world and say, here, go service these people, but they have no idea about how to run a business. And I think that a lot of our listeners fall into that camp. So you’re in your audience element here when you talk about that, because they don’t think they cognitively walk into their business understanding how to work with clients. So what you’re telling us is that we all need to pay better attention to the eyes that are on us all the time. And then what is your next piece of advice? What would you say? Once we kind of have that realization? What would be the next thing,

Lindsey Ardmore 15:49
so those eyeballs are so important, right, and I know you guys have done some episodes and things that would help them take advantage of those eyeballs, and making sure that people actually are connected to you. And one of the biggest things that I see equine vets do or not do is the fact that a lot of us that pay equine vets, right, we have that desire to have the relationship, right. And that starts before being a client. That’s that whole, like team vibe, you know, I don’t know if you guys watch the Olympics or follow any of the Olympians, but they’ve always talked about our team, our team, our team? Well, a lot of us women, like, we want to have that too. We want to have a vet that we can text or ask questions to and not feel like we’re totally feeling like, you know, a burden or, you know, obviously, we don’t want to take advantage. And that’s that’s a boundary for our vets to hold. But I think one of the biggest things is making sure that we’re nurturing or being nurtured and being loved on. And that’s something that a lot of business, animal based businesses don’t do vets are notoriously bad at this, no offense, my friends, it’s hard to nurture and be on top of all the things when you run a reactive business. And so really making sure that you’re inviting people to step into your aura, if you will, stepping into your community really connecting with you on a deeper level before they’re a client. Because that trust, there’s already we already talked about this, there’s already inherent trust, you know, you need that I have a finger size splinter in my horse, like, of course, I need to have a vet out. But there’s that there’s that next step, right, there’s like that true connection there. And that’s a really, really awesome opportunity, because they have that inherent trust already built, they just need to connect with the person. And I remember when I was preparing to go to vet school, I don’t know if I shared this with you, Kim before but I really wanted to go to vet school. And that was something that was really important to me. And one of my I think was a proctor ship that I was in one of the people one of the other students in that class were like, I want to be a doctor, but I don’t want to deal with people. And the reality is, is that you deal with more people than you do with animals, all animal based businesses, you might be in it for the passion of animals, but you’re dealing with the people, and the people are the ones that need to be nurtured and loved on and that’s a that’s a really big tip to take away from this is you know, even if it’s as simple as responding with an emoji, you know, like a smiley face. That goes a long way for ladies like me.

Kimberly Beer 18:14
Yeah, it does a thumbs up even. I get that. So, Lindsey, we’ve got some ears perked up here on this topic. How do you recommend they take some steps, some tangible steps to be able to institute being more conscientious about the relationships that they build in their businesses,

I’m gonna interrupt you for a second. And I would just add to that caveat, like I think about professions that have high suicide rates, for example, and veterinarians are right up there at the top of that list. So when I think about that, I think about how busy they are, and how the trauma and heartache that they must see on a regular basis, but also just how stretched they are. So I think about that in terms of veterinarians, but also these other animal based business owners that are out there just hustling trying to meet all of the demands. And so what we’re talking about here is them shifting their thought processes around nurturing clients. And it’s almost it almost we have to be careful because I feel like it feels like we’re asking them to do more. How do you talk about that in a way that is sensitive to the fact that we want to make their animal business more successful, their personal well being around their career more comfortable and productive? How do we how do we talk about that along those same lines?

Lindsey Ardmore 19:25
That is such a good question. And I appreciate you bringing that up. Because everything that I’ve shared today is completely automated or could be completely automated, right? The things that you can do to love on people and capture your eyeballs, right, capture that attention, bringing people into something called like an email list, you know, like really, really creating a space for yourself so that you can get out of the middle that’s don’t need to be doing any more. For example, if you have a lot of vets don’t have website, but if they did have a website, I have a client that lives in Utah, and she has a website. It’s is not super amazing. It’s one page, but she has all these eyeballs on her all the time. And when I say all these eyeballs, when we go look at her past 30 days, she has 750 unique visitors on her website in a month. That’s wild, she’s not doing any marketing, she’s not active on Instagram, that’s just inherent that comes, right. And if she had a way to capture even just 10% of those people, just 10% coming on to his email list getting nurtured and loved on completely automatically without her doing anything that could be, you know, potentially 75 new clients, which might sound overwhelming to some vets. But that’s where you have control, that’s where you have predictability. That’s where you can get like, bring on an associate, maybe like, there’s a lot of opportunity that’s completely being missed. And one of the biggest things in my business for the past five years, is growing a business that serves you, and you’re not serving the business. And what vets do is they’re coming out of vet school with a very expensive degree, and a really low paying job. And that’s a lot of the reason why we have such high suicide rates in this industry. It’s another reason why it’s such a hard industry. And when you talk to some of the old timers, they’re like, don’t be a vet, don’t be a vet. But that’s not the industry. That’s how it’s been crafted for the past, you know, 50 years, but looking at who’s graduating now and the types of people that are getting into the veterinary industry, there’s a million things that they could be doing to set themselves up for success that they never have to do again, for example, like I just said, putting some lead capture or creating a lead magnet and putting it on their website, you know, having a couple emails that say here’s how you can book me for a consultation. here’s here’s why I’m serving in lameness, right, there’s so many little tiny things that don’t take a lot of time but make a massive impact that vet’s aren’t doing, which would really shift the entire industry from reactive to proactive and create actual control sustainability scalability in the practices, instead of having a really expensive degree and a really low paying job.

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We’ve got to break the mold of how we have created some of these professional businesses, whether it be doctors, whether it be dentists, whether it be lawyers, there’s a way that we’ve done it for centuries. And we’ve put people in these professions in positions where they have expectations on them that are absolutely ridiculous in our modern culture and society. They’re not the way that that profession wants to do business. They’re not the way clients want to do business. But because it’s the way we’ve always done it, we tend to do that. And I see that specifically, like you said with that veterinarians, they don’t advertise, they don’t build relationships, they don’t do anything to nurture those relationships is more than about doing business. It’s about changing their passion. I tell people that like my entrepreneurs, my big thing is to get people to be sustainable and entrepreneurialism. In other words, most of us don’t want to retire from the jobs that we have, when we’re entrepreneurs, we were I want to do this until I literally cannot do it anymore. And I think a lot of veterinarians are in that same position. They’re they’re doing it until they literally cannot do it anymore until they can’t get out and see the animals. But in order to do that, we have to take into account our mental health. And we also have to rely on our support system. And when you put a profession like a veterinarian or a doctor or a dentist or any of those up into this realm where we say this is the way we expect you to behave. And these are, we don’t expect to have that relationship. We don’t know how to support you as clients, you take them out of that ecosystem and you they lose their support. And then that’s where you run into so many problems with mental health is they don’t have that underlying support to fall back on to get back in touch with their why and know why they’re doing it, which I know just got us way off topic but I think it’s a huge realization and it’s it’s a huge realization for all entrepreneurs, most of you probably didn’t go to, you know, when they asked you what you wanted to be on career day. You didn’t think I want to bake dog cookies or or, or I want to get up at 5am and run a business. So that’s a great point. Thank you for that, Lindsay. It’s very important.

Lindsey Ardmore 24:58
I just totally resonate with what you just said. Because I think that there is this shift in the industry, the shift in this entrepreneurial mindset, and whether that want to believe they’re entrepreneurs or not, they are. And that’s a really huge thing. And one of the things I always talk about is the way it’s been done for centuries, the way it’s been done, you know, from the past 60, 70, 80 years is very different to the way it can be done today. And a lot of that has to do with who was graduating and starting vet practices and who is graduating and starting vet practices. As you guys probably know, there are more women graduating from that school in the United States than men now, which is a huge shift. But part of that huge shift is being able to create a lifestyle business, instead of just doing you know, this, vett job, where they’re showing up and doing everything for everyone. And, and one of the big things about that, that I always share with our clients is you do not have to take calls the two o’clock in the morning, there are options, there are opportunities, there are ways for you to collaborate with other vets, there are so many incredible things that you can be doing, where you can be done at six o’clock in the evening and go home, or you can start at 11. And one of the biggest things that I see is the belief that things can be different. A lot of us don’t necessarily believe that things can be different, and the industry can shift. But the reality is gotta be the vets that do it. Right, they have to give us the boundary, they have to give us the new way of working. And as the consumer has the prospect, we will fall in line gladly, because it’s going to shift into a place where we are being treated better, you know, more nurtured, more loved on that whole team vibe, and have a closer connection with our veterinarians. And I think that that’s a really important distinction to make is that we’re in 2021. Now, you know, this isn’t the 1800s

Kimberly Beer 26:51
It’s time we moved out of that. So Lindsey, what other advice would you have to offer for our listeners on how they can again, Institute this in their own businesses, maybe some good tangible steps or a good tangible first step that they could take?

Lindsey Ardmore 27:07
Yes, a good tangible first step that you can take, honestly, everyone is to get off of a spreadsheet and get yourself into like a CRM type platform, you know, there’s plenty of them out there. I know, Kim, you recommend quite a few of them. And there are certain things that you guys could be doing, such as getting email addresses, it’s the first step, but it’s a huge step. And you might be saying, Lindsey, I can’t do that. Because it’s awkward, you’re already asking for information, you know, add it to your form, ask for it and start gathering those. Because if you have those, you have a serious opportunity in your business. And I don’t want to go down the whole rabbit hole of automate this, then automate that, and you can automate everything. But the reality is, all of you sweet animal based businesses out there. And my sweet vet is that you can automate the majority of this and not lift a finger, there are things that yes, there takes a little bit of time, like setting up a three email, welcome sequence. But you can do something like that. And you can really generate a lot more revenue without doing anything. So a very easy first thing that you could do, if you don’t have a spreadsheet, make yourself a spreadsheet. If you have a spreadsheet of people or files in your Google Drive, I’ve seen all of it, trust me, you can organize that a little bit better and start creating a list of people that are clients or people that were interested. And you’ll be surprised at how much business you’re leaving on the table Exactly. Well,

Kimberly Beer 28:31
and see Cara, I’m not the only person who believes email marketing is highly important.

Okay, so I’m gonna take it back even a step further. So if you’re an animal based business, and you have the spreadsheet, but you’re also very busy just doing your job every day, like, do you recommend hiring someone to do that job temporarily for you? Like, how do you recommend someone for someone to start that process when they’ve got a system that it might be kind of hobbled together, but it’s working for them? But if they can visualize that it could be better? Do you recommend someone hiring someone for that? Or what do you recommend? Yes, two

Lindsey Ardmore 29:09
things. Two things, and one is probably going to trigger everybody.

Cara Taylor Swift 29:14
Here we go. Hold on, hold on. It’ll be me,

it’ll be me this trigger, one of the things that I noticed a lot is that we were a busy badge. And that busy badge might look like I’m gonna fulfill packages. I didn’t get to, you know, respond to people on Facebook messengers or comments, or, you know, like, we were all these things, and you’re doing all the things and you feel like I’m working, you know, 12 hour days, I know, my bets are like I’m driving from farm to farm to farm and a fireman. You know, there’s a lot of stuff going on. And so you you wear that badge, but the reality is, is I would love for you to look at what’s revenue generating because something that’s revenue generating that you need to be doing is a higher priority than rearranging the dog biscuits on the shelf. Right. That’s it. Huge, huge distinction. So I would love for all of the listeners here to figure out write down what you’re doing in a day. And let’s see what’s actually making you money. And if it’s not making you money, then either it can be put on the backburner for that moment, so that you can get this kind of stuff done. Or if you’re like, Lindsey, literally, I’m on a farm call after farm call after farm call driving from place to place I literally don’t have any time, then that’s the point where you need to outsource, right and whether you outsource to someone who could help you and take a little bit like more of a delegation piece, where you can have somebody helping you with some scheduling, have somebody helped me be a little bit more organized and help get this stuff done. Or you come to somebody like us the automated bet, where we actually implement all of this stuff for you. There are definite ways that you can get this done, it is a high priority, because it is revenue generating, just like I mentioned my client out in Utah with 750 website views, you know, that is a massive missed opportunity. And so many animal based businesses have that kind of opportunity. It’s wild, what you realize when you actually start looking at the numbers, amazing

Kimberly Beer 31:05
automate, delegate, figure it out, automate it, delegate it, or do it. And one of the things you said triggered, and I do know people get triggered around this, but one thing I tell my clients is that, hey, if you love doing it, you don’t have to give it up. Even if it makes sense to automate it. It’s okay, it’s your business, you get to run it the way you want to run it. Yeah, you don’t have to delegate it. So don’t get triggered around that. There’s so much experts can help you do and there’s so much out there. That’ll make your business more joyful, and you doing what you love, and being able to also have time to sleep and breathe and spend time with your kids. Lindsey, do you have any final words of wisdom for us? You’ve given us a lot to go think about?

Lindsey Ardmore 31:53
Well, I hope so I think the biggest thing is that it starts with you, your business is your business, right? It’s your entrepreneurial playground. And you don’t have to do business, the way that you know, people say you have to do it, and you can do it how you want to do it. And if that looks like you want to arrange dog biscuits on the shelf, and that makes you happy in your life, because you’re a Virgo, and it feels great to do that, then go and do it. You know, don’t feel the pressure, but also recognizing that it starts with you and you were in complete control. This industry and all the animal industries are on this amazing, gorgeous transformation. And you can be a part of that. But you have to be willing to step into that and step up to make those changes. And it’s 100% possible.

Cara Taylor Swift 32:35
That’s awesome. For those who want to learn more about you, Lindsey, can you tell everyone where they can find you?

Lindsey Ardmore 32:40
Yes, you can find me at theautomatedvet.com. That’s also our social platforms on Instagram and Facebook. And then if you’d like to just connect with me and see some of my life and my horses, you can go to Lindseyardmore.com. I’m the only one. You can find me everywhere.

Kimberly Beer 32:58
Awesome. Thank you so much, Lindsey, for joining us today. And I think you’ve imparted some great wisdom for our listeners. And I really appreciate your time.

Lindsey Ardmore 33:06
Thank you for having me. It’s been so nice to chat with you guys. You

Cara Taylor Swift 33:09
too, Lindsey. Thank you. And it’s always nice to have another Floridian on here. So thank you for joining us.

Jaz 33:16
Thanks for listening to this episode of The Business Animal. Be sure to subscribe so you never miss an episode. And if you learned something today, leave us a review. To learn more. Find us at The Business animal.com we’d love to hear from you. Until next time, keep your business well trained with The Business Animal

Transcribed by https://otter.ai

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