The Business Animal

Episodes

Next Episode 05:17:22

NEW: Creating Good Habits in Your Business

Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business.

Show Notes

66: Creating Good Habits in Your Business

66: Creating Good Habits in Your Business

Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to...

65: Public Relations 101

65: Public Relations 101

Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is time.Our Big 3 TakeawaysWhat is...

64: You Should Share Your Story More Often

64: You Should Share Your Story More Often

Your story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business....

63: Recognizing Your Unique Asset

63: Recognizing Your Unique Asset

Every business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here, your patented magic. Some businesses never fully become aware of their unique...

62:  Understanding yourself for greater success

62:  Understanding yourself for greater success

YOU are the most important asset your business has — and getting to know yourself is key in becoming an asset that moves your business forward into its greatest potential. In this episode, Cara and Kim dive into ways you can better understand yourself so you can...

61: Upleveling Your Professional Skills

61: Upleveling Your Professional Skills

Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of...

60: How to Overcome Sales Objections

60: How to Overcome Sales Objections

Sales objections happen. Get comfortable with that idea and then understand where they most likely come from so you can be prepared when they happen. In today’s episode of The Business Animal, Kim and Cara break down the three most common objections and give you tips...

59: So You Want To Hire A Business Coach?

59: So You Want To Hire A Business Coach?

There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to...

58: Why Business Owners Should Be Doing Competitive Research

58: Why Business Owners Should Be Doing Competitive Research

Competitive research is a type of research that small businesses should be doing to monitor and analyze what your competition is doing. For animal, equine and pet based businesses it can be a way to better understand why your customers choose you over the neighboring...

57: Our Best Three Tips to Bring the Wow to  Your Next Tradeshow or Expo

57: Our Best Three Tips to Bring the Wow to Your Next Tradeshow or Expo

Expos and tradeshows are target rich environments for sales and marketing. Spring expo season is headed our way right now and it’s time to get ready in a way that will create success that does more than just cover the booth fee! In today’s episode, Kim and Cara talk...

56: Does Mindset Really Matter?

56: Does Mindset Really Matter?

People always tell you changing your mindset will solve many of your business problems, but is that REALLY the truth? Join Cara and Kim as they dive into the all important topic of mindset — and what they have both learned about how mindset affects your business....

55: 3 Ways to Better Understand Your Customers

55: 3 Ways to Better Understand Your Customers

When we start a business, we have our own reasons. As soon as our business becomes public, however, it really becomes the business of the clients and customers we serve. Really getting to know your customers is often the key to taking your business to the next level....

54: Self Care for Entrepreneurs

54: Self Care for Entrepreneurs

Remember all that endless excitement and energy you had when you first started working your pet, equine or animal-based business? You would spend all of your time thinking about the next step you needed to take to make your dream a reality. Man, that was an exciting...

53: Getting Reviews that Convert

53: Getting Reviews that Convert

Social Proof and Getting Better Testimonials were two of our most popular episodes last year and it has spawned a lot of interest for us to revisit some of the topics we touched upon. There is no better social proof for your animal, pet or equine-based business than...

51: Turning Content Into Clients

51: Turning Content Into Clients

You spend a lot of time creating content — making social posts, writing blogs, recording videos, making brochures, publishing podcasts. But how do you turn that content into clients? Content marketing is a marathon marketing strategy, but we have to set our sights on...

50: Banishing Your Troll For A Better Business

50: Banishing Your Troll For A Better Business

Trolls are that nasty little voice in your head that keeps you awake at 3:00 am reminding you of all the things you struggle with. Telling you that you just aren’t good enough. You aren’t capable. You won’t be successful. That your business will fail. Trolls prevent...

49: Do you need to rebrand your animal based business?

49: Do you need to rebrand your animal based business?

Rebranding is something many entrepreneurs ponder regularly. As you grow your business, you learn and shift, and you begin to wonder if you should shift your branding. Rebranding is a big decision fraught with complications and encompasses way more than your logo and...

46: Embracing Inclusivity in Your Animal Based Business

46: Embracing Inclusivity in Your Animal Based Business

It is crucial to the success and longevity of animal, pet and equine-based businesses (and it’s just the right thing to do) that you don’t just showcase diversity, but that you increase the inclusivity of voices that are different from your own in all aspects of your...

45: Overcoming Obstacles in Your Animal Business

45: Overcoming Obstacles in Your Animal Business

How do you overcome unexpected obstacles in your animal, equine or pet-based business? Obstacles will happen, and if there is one thing we have all learned from living through a pandemic… and running our businesses through a pandemic, is that we can’t plan for...

44: Beating the Holiday Business Blues: Tips Beyond the Bubble Bath

44: Beating the Holiday Business Blues: Tips Beyond the Bubble Bath

What do you do when the holiday business blues come knocking at the door of your animal, pet or equine-based business? When your existing clients are “waiting until after the holidays” to make their purchases and potential new consumers haven’t hit their “new year,...

43: Giving Tuesday Special: Hope Held by a Horse

43: Giving Tuesday Special: Hope Held by a Horse

Giving Tuesday is here and we want to encourage you to support your favorite non-profit organization. In today's episode, Kim and Cara sit down with Suzanne Hagmaier of Hope Held by a Horse to discuss their amazing mission. Hope Held by a Horse provides a safe,...

41: Bring the WOW to the Customer First Impression

41: Bring the WOW to the Customer First Impression

The first contact a customer has with your animal, equine or pet-based business often sets the tone for their entire experience. Today, Kim and Cara have some great ideas about how to create a wow factor right from day one AND how you can feel more confident handling...

40: Why You Want to Have a Blog For Your Animal Business

40: Why You Want to Have a Blog For Your Animal Business

Blogs are dead, right? Who reads blogs anymore? They are a lot of work and maybe you have allowed yours to grow cobwebs and get all dusty! Well get out the broom because blogging is not only still a thing — it’s an important part of your business marketing plan. In...

36: How to Support Other Small Businesses

36: How to Support Other Small Businesses

Are you an animal, pet or equine-based business out there supporting other local businesses? Showing support to businesses in your local community is great for so many reasons. For starters, it keeps the local business economy booming which is also really good for...