The Business Animal
Episodes
Your mission statement is the North Star for your business, a beacon of light to guide you and your team as you move forward. It’s the foundation of your business, a declaration of your values and goals, and it should be revisited periodically to ensure it’s still relevant and accurate. Most entrepreneurs set their mission...
As animal based business owners, asking better questions is a critical part of our success. It helps us to better understand our audience, build relationships, uncover their motivations, and look for opportunities to provide even better results. By asking better questions, we can not only learn more about our own business, but also discover ways...
Building your email and SMS lists is a key factor for the success of your business. Today, Kim and Cara are here to help animal-based business owners with three effective strategies for growing their list. Firstly, you should provide your leads with something truly valuable, such as a thoughtful lead magnet or a generous coupon....
As a small business owner, it’s important to recognize the importance of failure and why it can be a positive thing. It can be easy to become discouraged when things don’t go as planned, but learning from our mistakes and continuing to strive for success is key to achieving success as an animal based business...
Yes, you’re an animal based business, but are you effectively adding an animal influence to your marketing and branding? Our customers LOVE their animals — and we are in business because of that love (and the passion for animals that brought us to this community in the first place). In this episode Kim and Cara...
The ability to take risks and be courageous is a crucial component of success in any animal-based business. However, it’s important to understand your own risk tolerance in order to make sure you’re taking the right risks at the right time. Just like any other skill, you can grow and develop your courage to become...
Have you ever thought about turning your hobby into a business? If so, you may be wondering how your relationship with your beloved pastime might change. Making the leap from hobby to business can be a big decision, and it’s important to think through the implications before you get started. One of the most important...
When you become a business owner, you are faced with many more dilemmas than just business. One of the things that can blind side you is how you will handle the relationships in your life — the existing ones and the new ones you’re going to make as you grow in your business. Things can...
Today on The Business Animal Kim and Cara provide you with helpful tips and strategies to create and maintain an effective annual marketing calendar. Learn how to create a timeline of your marketing activities and set goals to help you stay organized and on track. Plus, you’ll learn how to make the most of your...
A round table is a group of advisors you choose, and who become actively involved, for your business.
It’s our 100th episode and we are very proud to now be “seasoned” (x4!) podcasters. Today, we want to share the things we’ve learned about creating and maintaining a podcast for all those who are thinking of stepping out to be heard on the podwaves. Here are a few of the tools we use and...
As we start into a new year, it’s nice to look back at all we’ve accomplished and be grateful for all those who helped us along the way. Now, we’d like for you to turn your attention to ways you can help others in their entrepreneurial and life journeys. In this episode, Kim and Cara...
Do you ever feel disconnected from your business? Yep, us, too. Sometimes it feels like we get so carried away in working in our business we forget to work on our business. In this episode, Kim and Cara discuss three ways you can reconnect to your business (and your passion!).
Burnout is very real for entrepreneurs. Long hours, lots of bosses (ahem, clients), and a oft-neglected life away from your business mean we are prone to the things that kill our joy and our business. In this episode, Cara and Kim take a real look at the stress that leads to burnout and some ways...
We all want to be successful, but have you ever stopped to think about what defines success for you? It’s truly a different equation for all of us. Today, Cara and Kim talk about some of the attributes they and others use to define and measure success.
Many people get confused between branding and marketing — in this episode, Cara and Kim help you understand the difference and how to make sure you’re doing both.
There are so many distractions that can lead you off your path in business! Today, Kim and Cara tackle how to avoid those “squirrels” and “shiny objects” (or choose the right ones for you at least) in your entrepreneurial life so you can stay focused on reaching your goals.
Brand building is one of the most fun — and challenging — aspects of creating a successful business. In today’s episode, Kim and Cara have an engaging (and laughter filled) conversation with Betsy Bird of Ride the Sky Photography about a unique aspect of brand building — brand values. If you want to create more...
Limiting beliefs can hold us back in both business and life. On today’s podcast, Kim and Cara get vulnerable and honest about the limiting belief challenges they’ve faced in their businesses. You’ll learn how to recognize your own limiting beliefs and how to go about resolving them.
So You Procrastinated Your Holiday Marketing … Now What? You just looked at the calendar and it’s November 8th and you haven’t done any holiday marketing — yet. You’re decidedly not alone! In this episode Kim and Cara give you some great tips on marketing during the upcoming holiday quadfecta of sales days. It’s time...
Today, Kim and Cara bring attention to all the quiet ones, the ones in the back of the room, the ones who dread holiday parties — yes, today, we’re putting the introverts in the spotlight! Join us as we talk about the amazing super powers of the introvert and introduce you to some strategies, if...
Tooting Your Own Horn – How to Become Okay with Self-Promotion
Your website is the front door to your business …. the question today is: Is your front door welcoming or is it repelling your customers? Can people even find it for that matter? In this episode of The Business Animal, Kim and Cara help you determine if your website is good to go or …...
Nurture sequences are at the heart of Evolved Email Marketing. In today’s episode, Kim and Cara cover how to write a nurture sequence that converts.
Your small business sales process is a repeatable and structured set of steps taken by a business to convert prospective consumers into clients. It’s how you make a sale by turning a POTENTIAL CLIENT into a BUYING ONE. Can you make it simpler? Can you personalize the experience? Can you automate it?
When you set up your animal, equine or pet-based business to sell on value instead of price you are using a sales method where you price your products and/or services based on the value your customer receives from the product and/or service instead of the actual cost to, you as the business owner, to deliver...
We’ve all got a book we want to write. Getting that book from initial concept to a published product ready to share with the world can feel like an insurmountable task. Kim and Cara sit down with Mark Weber and Martin Pugh of Marathon Press to discuss three big things that all small business owners...
Never do today what you can put off until tomorrow — the motto of all procrastinators. In today’s episode, Kim and Cara talk about how to both overcome and embrace (yes, embrace) the tendency to procrastinate.
For consumers, the internet has become the compass for our buying choices. This means as a business, you must have good online credibility. In this episode, Kim and Cara give you a guide on how to boost your digital credibility and turn that credibility into sales and loyalty.
Open houses are a great way to draw people into your business, build your list, and reward loyal customers. In today’s episode, Kim and Cara give you three great ideas for open house happiness.
Don’t become a member of the BAD AD club! Today Kim and Cara share three design tips to help get your ad materials looking awesome! Designing Better Print and Social Media Marketing Materials Join us on Instagram and Facebook https://www.instagram.com/thebusinessanimal/ https://www.facebook.com/thebusinessanimal
Do you have negative thoughts? About yourself, your business, life? Let’s face it, we all do! Our guest today, Tara Punter, is an NLP expert and she shares ways we can shift those negative thoughts into positive progress. This episode is jam packed with actionable steps you can take to both believe and achieve your...
FAQs (Frequently Asked Questions) are a great way to make better customer relationships while boosting your Google ratings and fulfilling your content goals for your website and social media. In today’s episode, Kim and Cara talk about how to create a great FAQ reference.
SCAMS are everywhere these days and small business owners are continuously being targeted. Listen to this episode if you don’t want to fall victim to an unscrupulous company doing shady business tactics!
How do you navigate social business conversations in an environment dominated by major news events? We’ve all been there as business owners — our social channels blowing up with conversations that are overwhelming the focus of our consumer audience. As business owners, we have to walk a difficult middle ground between being sensitive to what...
Ahhh summer, summer, summer — and things seem to just slow down and so does our momentum around our goals and objectives. (Yeah, remember all those goals you set the first of the year!) In this episode, Kim and Cara give you tips and tricks to help you maintain your momentum through this slowdown so...
Creating Professional Respect in Your Animal Based Business How you present yourself — and your business — matters. Being a professional means you gain respect and confidence. Creating professional respect in your business begins with you and in this week’s episode of The Business Animal Kim and Cara break down three ways you can make...
A good entrepreneur is able to access their intuition in running and growing their animal business. That said, so many entrepreneurs we meet are not in touch with their intuition — or are skeptical (to say the least) in trusting it when making decisions. In this episode, we’re going to talk about how to access...
We all have to write things for our animal, equine & pet-based business — posts, marketing material, emails, blog posts, contracts — YIKES! What happens when you sit down at the keyboard and you BLANK? Writer’s block is REAL and it happens to even the most prolific and talented of writers. In this episode, Kim...