The Business Animal

Episodes

Next Episode 12:07:21

NEW: Giving Tuesday Special: Hope Held by a Horse

Giving Tuesday is here and we want to encourage you to support your favorite non-profit organization. In today’s episode, Kim and Cara sit down with Suzanne Hagmaier of Hope Held by a Horse to discuss their amazing mission. Hope Held by a Horse provides a safe, positive environment, in the company of horses, to support women with breast cancer to learn, grow, and heal. Woven in with the story of Hope Held by a Horse, three survivors: Annie Young of Sawubona Ranch (https://sawubonaranch.com), Susan Bloom of Connection and Synergy (https://connectionandsynergy.com) and Cheryl Hill of Above the Spurs Coaching (https://abovethespurs.com) all share their stories around the topic of breast cancer and the healing power of horses. We truly hope you enjoy this inspiring episode of The Business Animal.

Hope Held by a Horse gives women the opportunity to reclaim a part of themselves that has been lost or diminished through the challenges of breast cancer. Our goal is to provide a place in which they can address fears and express emotional pain. The spiritual connection with horses helps them feel supported, centered, empowered and able to continue on and thrive.

Hope Held by a Horse is a 501c3 non-profit organization based in Littleton, Colorado. To find out more or donate, visit https://hopeheldbyahorse.org. Find Hope Held by a Horse on Facebook and Instagram @hopeheldbyahorse

Show Notes

43: Giving Tuesday Special: Hope Held by a Horse

43: Giving Tuesday Special: Hope Held by a Horse

Giving Tuesday is here and we want to encourage you to support your favorite non-profit organization. In today's episode, Kim and Cara sit down with Suzanne Hagmaier of Hope Held by a Horse to discuss their amazing mission. Hope Held by a Horse provides a safe,...

41: Bring the WOW to the Customer First Impression

41: Bring the WOW to the Customer First Impression

The first contact a customer has with your animal, equine or pet-based business often sets the tone for their entire experience. Today, Kim and Cara have some great ideas about how to create a wow factor right from day one AND how you can feel more confident handling...

Why You Want to Have a Blog For Your Animal Business

Why You Want to Have a Blog For Your Animal Business

Blogs are dead, right? Who reads blogs anymore? They are a lot of work and maybe you have allowed yours to grow cobwebs and get all dusty! Well get out the broom because blogging is not only still a thing — it’s an important part of your business marketing plan. In...

How to Support Other Small Businesses

How to Support Other Small Businesses

Are you an animal, pet or equine-based business out there supporting other local businesses? Showing support to businesses in your local community is great for so many reasons. For starters, it keeps the local business economy booming which is also really good for...

35: Your Mental Health Matters with Jason Medows

35: Your Mental Health Matters with Jason Medows

Mental health in equine, pet and/or agri-business matters. On this episode of The Business Animal, Kim and Cara chat with Jason Medows of the popular podcast, Ag State of Mind, about breaking the stigma of mental health in agriculture. Jason shares some of his...

32: Battling the Batching Boredoms

32: Battling the Batching Boredoms

You want to know the number one way to be more efficient in your animal, pet or equine-based business? Batching. Sounds incredibly boring right? BUT, you’re already doing it successfully in so many other areas of your life… Why not your business too? In this episode,...

31: How to Target Your Market

31: How to Target Your Market

Successful marketing is not about you, it’s about your customers. So that begs the question: how much do you know about your ideal customer? It’s time to take a deep dive into their life and lifestyle — and how you can relate to them in a way that feels natural and...

Finding and Living Your Worthy Hell Yeah! (WHY)

Finding and Living Your Worthy Hell Yeah! (WHY)

Your Why is your ‘go juice.’ It’s your mantra, it’s the reason you get up in the morning, it’s the engine that powers your ambition and courage. It’s the thing that makes you go forward when life gets ‘hella hard’ and weighs you down. When you connect your Why with...

28: The Art of Getting Better Testimonials

28: The Art of Getting Better Testimonials

Testimonials are a huge marketing boon for your business. For many new customers, they are the deciding factor in choosing you over your competition. They are so valuable, we believe it’s time for you to take your customer Testimonials to the next level! In this...

27: Connect to Your Creative Magic

27: Connect to Your Creative Magic

Creativity is vital in almost every industry, but especially for animal, pet and equine-based businesses. In our world of constant change, uncertainty, and increased need for innovation, creativity in the workplace has never been more important. Fostering a creative...

S2-E01 Finding Your Marketing Genius

S2-E01 Finding Your Marketing Genius

What is your distinctive, super-special secret sauce, that has your existing clients coming back for more time and again AND encourages consumers to choose your animal-based business over a similar business right down the dirt road? Maybe you already have an idea of...

25: Stop Failing at Follow-up

25: Stop Failing at Follow-up

The number one way for animal, pet, or equine-based businesses to increase their sales is to get comfortable with follow-up. If you get anxious when it comes to following up with potential new clients and need to create a better follow-up system that you can rely on,...

24: Reaching Your Goals with Betsy Bird

24: Reaching Your Goals with Betsy Bird

This week's episode is all about creating strategies to reach your animal, pet, or equine-based business goals. Ever feel like you are just treading water or putting out fires instead of moving your business forward? We hear you! Are you in the process of starting a...

23: When You Are Asked to Work for Free

23: When You Are Asked to Work for Free

Have you ever been asked to work for free? Maybe someone even said they will pay you in “exposure.” How do you separate what may be a great opportunity that leads to more work from non-opportunities where you bust your butt and get nothing in return? In this episode,...

22: Is It Time To Automate or Delegate in Your Animal-Based Business?

22: Is It Time To Automate or Delegate in Your Animal-Based Business?

As an entrepreneur you have to know all the moving parts of your business, but that doesn’t mean you have to do all of those moving parts, yourself, forever! Is it time for you to add an automation system that will handle things for you or an employee that will take...

21: The Four Elements Every Website Needs with Denise Alvarez

21: The Four Elements Every Website Needs with Denise Alvarez

Websites are your business’ digital storefront. Many times they are the first impression a potential customer has of your business. They are the place where you can create the brand look and feel that sets you apart from your competition. They are also incredibly...

20: Creating Competitive Advantage with Emily Ascolillo

20: Creating Competitive Advantage with Emily Ascolillo

How do you stand out from your competition and foster a healthy competitive advantage in your animal, equine or pet-based industry when it feels like new businesses are popping up all around you? Kim and Cara chat with Emily Ascolillo-Downey, owner of Quite Fetching,...

19. How to Get Comfortable With Sales Conversations

19. How to Get Comfortable With Sales Conversations

Love your animal-based business, but hate the cringe-worthy feeling of closing a sale with your clients? This episode is for you! This week, Kim and Cara tackle the topic of sales conversations. Get ready to flip your sales conversation management skills from awkward...

18: Becoming a Responsive Business with Lindsey Ardmore

18: Becoming a Responsive Business with Lindsey Ardmore

Do you have a good handle on how customers move into and through your business? Are you leaving money on the table (or barn floor) because your process doesn’t support good relationship building techniques? Today, Lindsey Ardmore of The Automated Vet joins Kim and...

17: Three Key Factors in Content Marketing

17: Three Key Factors in Content Marketing

Content marketing is using what you know (your content) to persuade (market to) the right people to take you up on what you offer (sale!). In this episode, Kim and Cara take you through three key factors in making your content marketing program successful. Go beyond...

16: Setting Boundaries for Small Business Owners with Julie Cortes

16: Setting Boundaries for Small Business Owners with Julie Cortes

Kim and Cara sit down with Freelance Rockstar Julie Cortes to discuss how to set boundaries as a small business owner. From customers who expect after hours service to family members who don’t respect your office door, we all have encountered having our boundaries...

15: Solving Problems You Don’t Have

15: Solving Problems You Don’t Have

Kim and Cara chat about how easy it is for small business owners to get caught up solving problems that really aren’t an issue for their business. They identify signs that small business owners can scrutinize to determine if they are currently working through a...

14: Creating Customer Loyalty Part 2

14: Creating Customer Loyalty Part 2

Consumers are making purchasing decisions, everyday, based on so much more than just price. They are looking for animal, pet and/or equine based businesses that have shared values, are engaging and inspire an emotional connection. Customer loyalty programs are an...