The Business Animal
Episodes
Next Episode 05:17:22
NEW: Creating Good Habits in Your Business
Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business.
Show Notes
66: Creating Good Habits in Your Business
Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to...
65: Public Relations 101
Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is time.Our Big 3 TakeawaysWhat is...
64: You Should Share Your Story More Often
Your story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business....
63: Recognizing Your Unique Asset
Every business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here, your patented magic. Some businesses never fully become aware of their unique...
62: Understanding yourself for greater success
YOU are the most important asset your business has — and getting to know yourself is key in becoming an asset that moves your business forward into its greatest potential. In this episode, Cara and Kim dive into ways you can better understand yourself so you can...
61: Upleveling Your Professional Skills
Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of...
60: How to Overcome Sales Objections
Sales objections happen. Get comfortable with that idea and then understand where they most likely come from so you can be prepared when they happen. In today’s episode of The Business Animal, Kim and Cara break down the three most common objections and give you tips...
59: So You Want To Hire A Business Coach?
There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to...
58: Why Business Owners Should Be Doing Competitive Research
Competitive research is a type of research that small businesses should be doing to monitor and analyze what your competition is doing. For animal, equine and pet based businesses it can be a way to better understand why your customers choose you over the neighboring...
57: Our Best Three Tips to Bring the Wow to Your Next Tradeshow or Expo
Expos and tradeshows are target rich environments for sales and marketing. Spring expo season is headed our way right now and it’s time to get ready in a way that will create success that does more than just cover the booth fee! In today’s episode, Kim and Cara talk...
56: Does Mindset Really Matter?
People always tell you changing your mindset will solve many of your business problems, but is that REALLY the truth? Join Cara and Kim as they dive into the all important topic of mindset — and what they have both learned about how mindset affects your business....
55: 3 Ways to Better Understand Your Customers
When we start a business, we have our own reasons. As soon as our business becomes public, however, it really becomes the business of the clients and customers we serve. Really getting to know your customers is often the key to taking your business to the next level....
54: Self Care for Entrepreneurs
Remember all that endless excitement and energy you had when you first started working your pet, equine or animal-based business? You would spend all of your time thinking about the next step you needed to take to make your dream a reality. Man, that was an exciting...
53: Getting Reviews that Convert
Social Proof and Getting Better Testimonials were two of our most popular episodes last year and it has spawned a lot of interest for us to revisit some of the topics we touched upon. There is no better social proof for your animal, pet or equine-based business than...
51: Turning Content Into Clients
You spend a lot of time creating content — making social posts, writing blogs, recording videos, making brochures, publishing podcasts. But how do you turn that content into clients? Content marketing is a marathon marketing strategy, but we have to set our sights on...
50: Banishing Your Troll For A Better Business
Trolls are that nasty little voice in your head that keeps you awake at 3:00 am reminding you of all the things you struggle with. Telling you that you just aren’t good enough. You aren’t capable. You won’t be successful. That your business will fail. Trolls prevent...
49: Do you need to rebrand your animal based business?
Rebranding is something many entrepreneurs ponder regularly. As you grow your business, you learn and shift, and you begin to wonder if you should shift your branding. Rebranding is a big decision fraught with complications and encompasses way more than your logo and...
48: Important Social Media Marketing Concepts You Should Understand: Part 2, Paid Social
Is it time to start paying for social media advertising for your animal, pet or equine-based business? Today, social media ads are among the top 5 ways that consumers are learning about new brands. On last week’s episode, covering organic social media, we learned that...
47: Important Social Media Marketing Concepts You Should Understand: Part 1 Organic Social
Remember the good ol’ days of social media when you didn’t have to think about things like key performance indicators (KPIs)? When you could post something on your social media platform of choice and know that a large percentage of your audience would see what you...
46: Embracing Inclusivity in Your Animal Based Business
It is crucial to the success and longevity of animal, pet and equine-based businesses (and it’s just the right thing to do) that you don’t just showcase diversity, but that you increase the inclusivity of voices that are different from your own in all aspects of your...
45: Overcoming Obstacles in Your Animal Business
How do you overcome unexpected obstacles in your animal, equine or pet-based business? Obstacles will happen, and if there is one thing we have all learned from living through a pandemic… and running our businesses through a pandemic, is that we can’t plan for...
44: Beating the Holiday Business Blues: Tips Beyond the Bubble Bath
What do you do when the holiday business blues come knocking at the door of your animal, pet or equine-based business? When your existing clients are “waiting until after the holidays” to make their purchases and potential new consumers haven’t hit their “new year,...
43: Giving Tuesday Special: Hope Held by a Horse
Giving Tuesday is here and we want to encourage you to support your favorite non-profit organization. In today's episode, Kim and Cara sit down with Suzanne Hagmaier of Hope Held by a Horse to discuss their amazing mission. Hope Held by a Horse provides a safe,...
42: Three Big Things and a Bunch of Little Things to be Thankful for as an Entrepreneur
Working through the holiday season as animal, equine and pet-based business owners is an exhilarating and EXHAUSTING time. While riding the roller coaster of entrepreneurial ups and downs, it can be easy to forget all the things we have to be grateful for as...
41: Bring the WOW to the Customer First Impression
The first contact a customer has with your animal, equine or pet-based business often sets the tone for their entire experience. Today, Kim and Cara have some great ideas about how to create a wow factor right from day one AND how you can feel more confident handling...
40: Why You Want to Have a Blog For Your Animal Business
Blogs are dead, right? Who reads blogs anymore? They are a lot of work and maybe you have allowed yours to grow cobwebs and get all dusty! Well get out the broom because blogging is not only still a thing — it’s an important part of your business marketing plan. In...
39: You’re Not a Fraud! Destigmatizing those feelings of being an “Imposter”
If you are a business owner, and a woman, it’s pretty much a sure thing that you’ve heard the term imposter syndrome. At some point you may have even felt like a bit of an imposter in your quest to become the best animal, equine or agricultural based business owner...
38: How to Activate Passive Income in Your Animal Business with Phyllis Burchett of Phyllis Burchett Photo
Let’s start thinking about ways to make money while you sleep! Like most small businesses, there’s one of you and you’ve got a lot of responsibilities in your animal, equine or agricultural based business. The day to day running of your business can be all consuming...
37: Everything You Need To Know About Hiring a Copywriter, But Didn’t Know You Needed to Ask with Jennifer Dugas Bitting of The Equine Copywriter
Is it time to hire a copywriter? On this episode Cara and Kim chat with Jennifer Dugas Bitting of The Equine Copywriter to discuss how hiring a copywriter can help animal, equine, and agri-based business owners create the best copy for websites, blog posts, social...
36: How to Support Other Small Businesses
Are you an animal, pet or equine-based business out there supporting other local businesses? Showing support to businesses in your local community is great for so many reasons. For starters, it keeps the local business economy booming which is also really good for...