Working through the holiday season as animal, equine and pet-based business owners is an exhilarating and EXHAUSTING time. While riding the roller coaster of entrepreneurial ups and downs, it can be easy to forget all the things we have to be grateful for as...

The first contact a customer has with your animal, equine or pet-based business often sets the tone for their entire experience. Today, Kim and Cara have some great ideas about how to create a wow factor right from day one AND how you can feel more confident handling...

Blogs are dead, right? Who reads blogs anymore? They are a lot of work and maybe you have allowed yours to grow cobwebs and get all dusty! Well get out the broom because blogging is not only still a thing — it’s an important part of your business marketing plan. In...

If you are a business owner, and a woman, it’s pretty much a sure thing that you’ve heard the term imposter syndrome. At some point you may have even felt like a bit of an imposter in your quest to become the best animal, equine or agricultural based business owner...

Let’s start thinking about ways to make money while you sleep! Like most small businesses, there’s one of you and you’ve got a lot of responsibilities in your animal, equine or agricultural based business. The day to day running of your business can be all consuming...

Are you an animal, pet or equine-based business out there supporting other local businesses? Showing support to businesses in your local community is great for so many reasons. For starters, it keeps the local business economy booming which is also really good for...

You want to know the number one way to be more efficient in your animal, pet or equine-based business? Batching. Sounds incredibly boring right? BUT, you’re already doing it successfully in so many other areas of your life… Why not your business too? In this episode,...

Successful marketing is not about you, it’s about your customers. So that begs the question: how much do you know about your ideal customer? It’s time to take a deep dive into their life and lifestyle — and how you can relate to them in a way that feels natural and...

Your Why is your ‘go juice.’ It’s your mantra, it’s the reason you get up in the morning, it’s the engine that powers your ambition and courage. It’s the thing that makes you go forward when life gets ‘hella hard’ and weighs you down. When you connect your Why with...

Hashtags are absolutely necessary on Instagram. But they are so confusing! Which ones do you use? How many? Do you repeat them? Where should you use them? Animal, equine and pet-based businesses SHOULD have a hashtag strategy that includes different types of hashtags....

Testimonials are a huge marketing boon for your business. For many new customers, they are the deciding factor in choosing you over your competition. They are so valuable, we believe it’s time for you to take your customer Testimonials to the next level! In this...

Creativity is vital in almost every industry, but especially for animal, pet and equine-based businesses. In our world of constant change, uncertainty, and increased need for innovation, creativity in the workplace has never been more important. Fostering a creative...

What is your distinctive, super-special secret sauce, that has your existing clients coming back for more time and again AND encourages consumers to choose your animal-based business over a similar business right down the dirt road? Maybe you already have an idea of...

The number one way for animal, pet, or equine-based businesses to increase their sales is to get comfortable with follow-up. If you get anxious when it comes to following up with potential new clients and need to create a better follow-up system that you can rely on,...

As an entrepreneur you have to know all the moving parts of your business, but that doesn’t mean you have to do all of those moving parts, yourself, forever! Is it time for you to add an automation system that will handle things for you or an employee that will take...

Websites are your business’ digital storefront. Many times they are the first impression a potential customer has of your business. They are the place where you can create the brand look and feel that sets you apart from your competition. They are also incredibly...

How do you stand out from your competition and foster a healthy competitive advantage in your animal, equine or pet-based industry when it feels like new businesses are popping up all around you? Kim and Cara chat with Emily Ascolillo-Downey, owner of Quite Fetching,...

Content marketing is using what you know (your content) to persuade (market to) the right people to take you up on what you offer (sale!). In this episode, Kim and Cara take you through three key factors in making your content marketing program successful. Go beyond...

Kim and Cara chat about how easy it is for small business owners to get caught up solving problems that really aren’t an issue for their business. They identify signs that small business owners can scrutinize to determine if they are currently working through a...

Consumers are making purchasing decisions, everyday, based on so much more than just price. They are looking for animal, pet and/or equine based businesses that have shared values, are engaging and inspire an emotional connection. Customer loyalty programs are an...