The Business Animal

Episodes

There are so many distractions that can lead you off your path in business! Today, Kim and Cara tackle how to avoid those “squirrels” and “shiny objects” (or choose the right ones for you at least) in your entrepreneurial life so you can stay focused on reaching your goals.
Brand Values with Betsy Bird
Limiting beliefs can hold us back in both business and life. On today’s podcast, Kim and Cara get vulnerable and honest about the limiting belief challenges they’ve faced in their businesses. You’ll learn how to recognize your own limiting beliefs and how to go about resolving them.
So You Procrastinated Your Holiday Marketing … Now What? You just looked at the calendar and it’s November 8th and you haven’t done any holiday marketing — yet. You’re decidedly not alone! In this episode Kim and Cara give you some great tips on marketing during the upcoming holiday quadfecta of sales days. It’s time...
Today, Kim and Cara bring attention to all the quiet ones, the ones in the back of the room, the ones who dread holiday parties — yes, today, we’re putting the introverts in the spotlight! Join us as we talk about the amazing super powers of the introvert and introduce you to some strategies, if...
Tooting Your Own Horn – How to Become Okay with Self-Promotion
Your website is the front door to your business …. the question today is: Is your front door welcoming or is it repelling your customers? Can people even find it for that matter? In this episode of The Business Animal, Kim and Cara help you determine if your website is good to go or …...
Nurture sequences are at the heart of Evolved Email Marketing. In today’s episode, Kim and Cara cover how to write a nurture sequence that converts.
Your small business sales process is a repeatable and structured set of steps taken by a business to convert prospective consumers into clients. It’s how you make a sale by turning a POTENTIAL CLIENT into a BUYING ONE. Can you make it simpler? Can you personalize the experience? Can you automate it?
When you set up your animal, equine or pet-based business to sell on value instead of price you are using a sales method where you price your products and/or services based on the value your customer receives from the product and/or service instead of the actual cost to, you as the business owner, to deliver...
We’ve all got a book we want to write. Getting that book from initial concept to a published product ready to share with the world can feel like an insurmountable task. Kim and Cara sit down with Mark Weber and Martin Pugh of Marathon Press to discuss three big things that all small business owners...
Never do today what you can put off until tomorrow — the motto of all procrastinators. In today’s episode, Kim and Cara talk about how to both overcome and embrace (yes, embrace) the tendency to procrastinate.
For consumers, the internet has become the compass for our buying choices. This means as a business, you must have good online credibility. In this episode, Kim and Cara give you a guide on how to boost your digital credibility and turn that credibility into sales and loyalty.
Open houses are a great way to draw people into your business, build your list, and reward loyal customers. In today’s episode, Kim and Cara give you three great ideas for open house happiness.
Don’t become a member of the BAD AD club! Today Kim and Cara share three design tips to help get your ad materials looking awesome! Designing Better Print and Social Media Marketing Materials Join us on Instagram and Facebook https://www.instagram.com/thebusinessanimal/ https://www.facebook.com/thebusinessanimal
Do you have negative thoughts? About yourself, your business, life? Let’s face it, we all do! Our guest today, Tara Punter, is an NLP expert and she shares ways we can shift those negative thoughts into positive progress. This episode is jam packed with actionable steps you can take to both believe and achieve your...
FAQs (Frequently Asked Questions) are a great way to make better customer relationships while boosting your Google ratings and fulfilling your content goals for your website and social media. In today’s episode, Kim and Cara talk about how to create a great FAQ reference.
SCAMS are everywhere these days and small business owners are continuously being targeted. Listen to this episode if you don’t want to fall victim to an unscrupulous company doing shady business tactics! 
How do you navigate social business conversations in an environment dominated by major news events? We’ve all been there as business owners — our social channels blowing up with conversations that are overwhelming the focus of our consumer audience. As business owners, we have to walk a difficult middle ground between being sensitive to what...
The Rule of 3 – for every customer you make, turn them into 3 customers.
Ahhh summer, summer, summer — and things seem to just slow down and so does our momentum around our goals and objectives. (Yeah, remember all those goals you set the first of the year!) In this episode, Kim and Cara give you tips and tricks to help you maintain your momentum through this slowdown so...
Creating Professional Respect in Your Animal Based Business How you present yourself — and your business — matters. Being a professional means you gain respect and confidence. Creating professional respect in your business begins with you and in this week’s episode of The Business Animal Kim and Cara break down three ways you can make...
A good entrepreneur is able to access their intuition in running and growing their animal business. That said, so many entrepreneurs we meet are not in touch with their intuition — or are skeptical (to say the least) in trusting it when making decisions. In this episode, we’re going to talk about how to access...
We all have to write things for our animal, equine & pet-based business — posts, marketing material, emails, blog posts, contracts — YIKES! What happens when you sit down at the keyboard and you BLANK? Writer’s block is REAL and it happens to even the most prolific and talented of writers. In this episode, Kim...
Digital products can mean leads in your list and money in your pocket. But how do you do it? In this episode Kim and Cara break it down for you from ideation to delivery!
Three Things You Can Automate In Your Animal Business RIGHT NOW There are so many tasks in our animal, equine and pet-based businesses that are repetitive. That we find ourselves doing over and over again. And they are often big time-sucks! On this week’s episode of The Business Animal, Cara and Kim give three things...
We know how much you all love a good Mindset episode! This one really delivers. Our guest this week is Nicola Kinnard-Comedie of NKC Equestrian Training. Join Kim and Cara as we explore Nicola’s unique hack to breaking through your mindset blocks to get results and forward motion. Learn more about Nicola and NKC Equestrian...
One of the most important things you can do as a business owner is develop skills to increase your accountability to your business. As animal, equine or pet-based business owners, we are often very much alone in our business. Accountable to only ourselves… and sometimes our clients. What happens to our business when we aren’t...
Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your...
Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is time.
You Should Share Your Story More Often Your story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business. Consumers who...
Recognizing Your Unique Asset Every business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here,  your patented magic. Some businesses never fully become aware of their unique asset — and those...
YOU are the most important asset your business has — and getting to know yourself is key in becoming an asset that moves your business forward into its greatest potential. In this episode, Cara and Kim dive into ways you can better understand yourself so you can mindfully work on creating a positive direction in...
Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of inspiration.
Sales objections happen. Get comfortable with that idea and then understand where they most likely come from so you can be prepared when they happen. In today’s episode of The Business Animal, Kim and Cara break down the three most common objections and give you tips on how to overcome them.
There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to consider prior to hiring a...
Competitive research is a type of research that small businesses should be doing to monitor and analyze what your competition is doing. For animal, equine and pet based businesses it can be a way to better understand why your customers choose you over the neighboring business right down the road OR why they choose your...
Expos and tradeshows are target rich environments for sales and marketing. Spring expo season is headed our way right now and it’s time to get ready in a way that will create success that does more than just cover the booth fee! In today’s episode, Kim and Cara talk about three key aspects of creating...
 People always tell you changing your mindset will solve many of your business problems, but is that REALLY the truth? Join Cara and Kim as they dive into the all important topic of mindset — and what they have both learned about how mindset affects your business. Don’t skip this episode because you think it’s...
When we start a business, we have our own reasons. As soon as our business becomes public, however, it really becomes the business of the clients and customers we serve. Really getting to know your customers is often the key to taking your business to the next level. From understanding their pain points and gain...