by Boss Mare @ The Business Animal | Oct 4, 2022
Nurture sequences are at the heart of Evolved Email Marketing. In today’s episode, Kim and Cara cover how to write a nurture sequence that...
by Boss Mare @ The Business Animal | Sep 27, 2022
Your small business sales process is a repeatable and structured set of steps taken by a business to convert prospective consumers into clients. It’s how you make a sale by turning a POTENTIAL CLIENT into a BUYING ONE. Can you make it simpler? Can you personalize...
by Boss Mare @ The Business Animal | Sep 20, 2022
When you set up your animal, equine or pet-based business to sell on value instead of price you are using a sales method where you price your products and/or services based on the value your customer receives from the product and/or service instead of the actual cost...
by Boss Mare @ The Business Animal | Sep 13, 2022
We’ve all got a book we want to write. Getting that book from initial concept to a published product ready to share with the world can feel like an insurmountable task. Kim and Cara sit down with Mark Weber and Martin Pugh of Marathon Press to discuss three big things...
by Boss Mare @ The Business Animal | Sep 6, 2022
Never do today what you can put off until tomorrow — the motto of all procrastinators. In today’s episode, Kim and Cara talk about how to both overcome and embrace (yes, embrace) the tendency to...
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