Psychology of Pricing

by | May 23, 2023

The psychology of pricing plays a crucial role in the success of animal-based businesses. Business owners need to understand the psychological factors that influence consumer behavior and purchasing decisions in order to set prices that are attractive to their...

Coach Yourself

by | May 9, 2023

Coaching oneself as a small business owner can be a valuable approach to personal and professional development. While having an external coach can provide objective insights, self-coaching can also be effective. On this episode of The Business Animal, Kim and Cara...

Dream Big

by | May 2, 2023

Dreaming big is one of the most fun and most scary parts of being an entrepreneur. It’s doubly impactful for those of us with mission based businesses in the animal industry. Today, Kim and Cara talk about how you can step out of your comfort zone and take the next...

Get Smart About Tech

by | Apr 18, 2023

Ah technology — the thing we can’t live without, and yet we have a love-hate relationship with it! In this episode Kim and Cara get real about all the tech we use in our business and break down how to be SMART about how you’re using (and paying!) for...