by Boss Mare @ The Business Animal | Aug 29, 2023
Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your...
by Boss Mare @ The Business Animal | Aug 15, 2023
Shifting your mindset away from seeing the businesses in your industry as competition to seeing them as collaborators is not always an easy feat — and yet doing it can change the level of success. In this episode, Kim and Cara discuss tactics to help you make this...
by Boss Mare @ The Business Animal | Jul 18, 2023
Customer segmentation allows animal businesses to identify and understand different groups of customers at different phases of their customer journey. By dividing your customer base into segments, you can develop more targeted and effective marketing strategies...
by Boss Mare @ The Business Animal | Jul 4, 2023
In this episode, we delve into an essential topic for business owners and entrepreneurs: ensuring the continuity of your business in case of an emergency. Life is unpredictable, and it’s crucial to have a plan in place that allows someone else to step in and...
by Boss Mare @ The Business Animal | Jun 20, 2023
On this episode of The Business Animal Podcast, we delve into the art of motivating clients to buy by leveraging three key strategies: selling the solution, creating a sense of time or scarcity, and mastering the art of closing deals. Join us as we explore practical...
by Boss Mare @ The Business Animal | Jun 6, 2023
Owning and managing an animal-based business can have both positive and negative effects on a person’s body, as it often involves a combination of stress, responsibility, and lifestyle changes. It’s so important for animal-based business owners to be aware of these...
by Boss Mare @ The Business Animal | May 23, 2023
The psychology of pricing plays a crucial role in the success of animal-based businesses. Business owners need to understand the psychological factors that influence consumer behavior and purchasing decisions in order to set prices that are attractive to their...
by Boss Mare @ The Business Animal | May 9, 2023
Coaching oneself as a small business owner can be a valuable approach to personal and professional development. While having an external coach can provide objective insights, self-coaching can also be effective. On this episode of The Business Animal, Kim and Cara...
by Boss Mare @ The Business Animal | May 2, 2023
Dreaming big is one of the most fun and most scary parts of being an entrepreneur. It’s doubly impactful for those of us with mission based businesses in the animal industry. Today, Kim and Cara talk about how you can step out of your comfort zone and take the next...
by Boss Mare @ The Business Animal | Apr 25, 2023
Overwhelm, resentment &...
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