Your mission statement is the North Star for your business, a beacon of light to guide you and your team as you move forward. It’s the foundation of your business, a declaration of your values and goals, and it should be revisited periodically to ensure it’s still relevant and accurate. Most entrepreneurs set their mission statement and then never think about it again, but the truth is that your business is likely to have shifted and changed since the day you wrote it. That’s why it’s so important to take a few moments and review it – to make sure that it still reflects your vision and goals.
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