Refining Your Sales Process

Your small business sales process is a repeatable and structured set of steps taken by a business to convert prospective consumers into clients. It’s how you make a sale by turning a POTENTIAL CLIENT into a BUYING ONE. Can you make it simpler? Can you personalize...

Selling on Value Instead of Price

When you set up your animal, equine or pet-based business to sell on value instead of price you are using a sales method where you price your products and/or services based on the value your customer receives from the product and/or service instead of the actual cost...

Build Your Online Credibility

For consumers, the internet has become the compass for our buying choices. This means as a business, you must have good online credibility. In this episode, Kim and Cara give you a guide on how to boost your digital credibility and turn that credibility into sales and...

How to Create Your FAQ

FAQs (Frequently Asked Questions) are a great way to make better customer relationships while boosting your Google ratings and fulfilling your content goals for your website and social media. In today’s episode, Kim and Cara talk about how to create a great FAQ...