Untangling Limiting Beliefs

Welcome to The Business Animal podcast. Saddle up for a

gallop to the top of the animal industry, where you'll learn how

to tame your wild business beast, with tips, techniques,

and tools that will take overwhelm to obedience school.

And have you wagging your tail with joy. And now your hosts,

Kim Beer, and Cara Taylor Swift

Hey there business animals. It's Kim with

Be More Business

and Cara with Fast Horse photography. Hi, Kim,

how are you today?

I'm doing well today Cara my brain is like

going a million miles an hour though. I I'm like in full on

thinking mode. Like I love this. I love that feeling. I get so

excited because I this is when all the ideas come. And I just

absolutely love the ideas. Oh, that's awesome.

Yeah, mornings are really good for me

that way too. I will tell you I've had too much caffeine this

morning. So bouncing a little bit in my seat, and I'm gonna do

the best I can to make it through without having to take a

potty break. So yeah, let's get rolling on this episode. What

are we talking about today? So

today, we're talking about untangling

limiting beliefs. And I think this is a very common thing that

I see in entrepreneurs, sometimes they don't even

realize they have a limiting belief. And it can really,

really stymie people. One of the reasons that I chose to go

through some very intensive training to become a gestalt

assist, is because as a business consultant, you know, I would

give my clients like, really decided roadmaps to get their

business where they wanted it to be. And then they wouldn't

follow through with that, like they wouldn't get where they

wanted to go. And when I really asked myself why. And when I

asked them why. And when we took a deep look at it. A lot of

times underneath all of that was a limiting belief, and not the

only barrier. But it certainly is a very popular one. And until

the limiting belief is eradicated makes it really,

really hard for that person to be successful in their business.

And what happened for me because I was in that same place, right?

I had so many limiting beliefs, and Gestalt. When I met Melissa

Pearson, touched by a horse 10 years, 12 years ago, actually,

it's been more like 14 Good grief, a time just flies when

you're having fun, right time flies. So when I met her all

those years ago, she helped me be able to eradicate those

things for myself. And I wanted to be able to offer that to my

clients. And in the episode today, I really want to talk

about how specific limiting beliefs really get into your

head to where you don't even realize they're there. And they

trail your forward progress. So my hope for this episode is that

by the time we finish talking today that the people that are

listening, understand what a limiting belief is, and they can

start to pick up on some of them in their own lives. And Cara and

I are both going to give you guys examples of our limiting

beliefs that we've butted up against in our own business and

in our own lives. So yeah, I'm ready to dig in. Are you ready

to dig in?

Yeah, let's dig in. Why don't you start by

defining what a limiting belief is, because I think that would

be a good place to start. Because I don't know when I

think about limiting beliefs, a lot of different things come to

my brain and the forefront of that is that this is something

that can be crippling, it is easy, crippling to forward

movement for a small business owner, especially if you're a

solopreneur and you don't have other people behind you that are

like helping move you forward and are helping you recognize

where that's coming from. So let's start with just the

definition.

So I believe the best way for me to tell you kind

of where they show up in your life is when you are approached

with something like let's say I am on a mentoring call with you,

Cara and warto doing photography mentoring, and you're talking to

me about sales and you look at my charges what I'm charging

people in my packages and all of that stuff and you say and you

say Kim you really need to be charging more for your

photography and I kick back with well I can't charge more because

okay, that start of that because at that sense but there but we

did a whole episode back in season one I thought was great

about setting on your but that's very similar. That's that's a

lot of where those beliefs start to show up. So when you feel

yourself answering a question that somebody is asking of you

and you say I can't do that, because what follows the because

is usually related to your limiting belief. Now in To

start, we have foreground and background, right? So the

foreground is what you're experiencing in the moment. And

then the background is where you picked that up. So back in the

background is where that limiting belief got born. And

that's where you need to go back and fix it. Because no amount of

you if I have a limiting belief about charging people money, and

it can be a ton of things, and we're going to cover some more

of those in our own personal lives. But if I have that

limiting belief, you can't tell me to get out of that, right?

You can't say, Kim to raise your prices, I won't do it, I won't

market it, there'll be something that blocks me from being able

to get to that point until I go back. And I untangle that thread

that went all the way back to my childhood, when my parents told

me that in this didn't happen, necessarily, to me in quite this

way, but told me that I wasn't valuable, okay, so or that what

I had to contribute wasn't valuable, there's a lot of lot

to do with value or money or something in there. So what you

have to produce is it worth that on and on and on, it can happen

in a trillion different ways. And it's truly unique. For every

single one of us out there in the world, we all had a

different family experience. We all have similar veins, but it

still is very unique to that particular makeup of our family,

our childhood experiences are adult experiences. It's an

interesting of this whole thing that we come into life with all

of our different experiences add to this. All right, so let me

give you an example of how this showed up in my business in a

very negative way, when I was very first becoming a

photographer. So I was actually a photographer back in the days

when we had film. And part of the process that had to go

through to be able to get the photos to the client was I had

to turn all of my film over to someone else. And that person

processed the film. And that gave me back the negatives and

the photos primarily because I hated darkroom work. And I

always screwed it up, I am not a Back then I thought that there

was another reason I thought I was just dumb. Vic didn't

understand science. Now I know I just am not a precise

individual. And processing film is a very precise procedure, you

have to be perfect with it. So that understanding or thought

that I was not capable of processing the film, I got this

anxiety, believe around processing film. And it became

really apparent to me one day, so anytime I dropped, let me go

back. Anytime I dropped the film off at the processor, I would

purposely agonize over it. I mean, like if I felt like if I

didn't worry a certain amount about that film coming out good

that it would come out back. Like I say with those irrational

fear of that it became super apparent to worry became part of

your problem, worry became part of my process. And it was not

good worry. And I noticed this the very first time this really

like hit me in the face was I had hired an assistant. And I

sent her to the processor to drop off some film. And I like

yelled at her because she was not didn't have enough anxiety

about the film processing that did not create a good employee

employer relationship. As a matter of fact, that

relationship ended very shortly after that, because of my

irrational limiting belief around the ability of someone

else to be able to process my film. So it was a real real

problem to worry as much as I worry and like that had

something to do with that film getting produced. And it was a

limiting belief around the processor around my own ability

as a photographer to produce a good image. I mean, it just tore

up a lot of employee employer relationships. It really made me

not want to be a photographer. It made me not want to take

clients because it was such a crazy period. I didn't do

weddings. I did like two weddings on film. And I wouldn't

do another one because that was just it was too much. I couldn't

take it. So it really limited my business approach. I couldn't

handle the pressure. So that's a way one of these beliefs that we

get in our head shows up and I had to trace that all of the way

back to my mother in graining in me if you don't work hard if you

don't have a certain level of anxiety about what But you're

producing in the world, it won't be done right. And so that's an

example. It's a crazy example. But sorry for the little trip

inside my head. Yeah,

but it's a good one. Yeah. It's a good one,

though, because it talks about how it was as a business owner,

how it was affecting your bottom line, because you weren't able

to take certain jobs. You were fearful of jobs, you weren't

taking jobs because of it. And then that affects the whole

process. Yeah, you know, I mean, it makes so much sense. And then

you were able to follow it back to where that came from. And,

and I think that that's not, while the film example itself is

unique to you that that limiting belief around being able to do

something well is not uncommon for small business owners. Yep.

So I'm

going to give the big three now. Because I want to

talk about recognizing limiting beliefs and when they're holding

you back. So and that's number one, because you've got to

recognize them. When I yelled at my employee, I didn't realize

that's what I was doing. I felt just like a bad boss, because I

didn't realize all of that was like a thread that was tied

together. And I feel terrible for that. That's been like 30

years ago, I feel bad, even today, 30 years later that that

happened in that situation. So you've got to recognize when

it's holding you back, because otherwise it just keeps

compounding right. The second one is to follow it back to its

root and bust it. So that's the second of the big three. And

then the third one is to make a strategy to not allow that

limiting belief back into your life. And that sometimes takes a

little bit of effort that you maybe need some help with. And

we're going to talk about that as well. But let's talk about

recognizing these limiting beliefs. Like I said, anytime

you start sentences with, I can't do that I could never or

that won't work, that usually is a really good indication that

that's going to be followed by a limiting belief anytime you use

the word but what follows the but is typically a limiting

belief that eradicates whatever came before the butt. So anytime

you use, but in a sentence, you negate everything that comes in

front of it. And it's a really good way to bust yourself on

knowing that that's a limiting belief that's coming up. Another

way to understand a limiting belief, especially if you're in

a coaching or mentoring situation, and somebody offers

you a suggestion. And you feel resistance coming up in your

body. Like somebody says you should raise your prices and use

you start to get stiff or defensive in some way. Do you

feel that stiffness in your body you feel maybe your gut starts

to roll a little bit or your brain starts to spin out of

control a little? That's a good indication that there is

something going on there. You start tuning people out? Yeah,

tuning people out ignoring them? Or if you say something like to

yourself, like, I would never do that. So yes, Cara can charge

that amount of money. But I can't do that. Because my market

wouldn't allow for that to happen, or my market just isn't

the same? Or do you start looking for divisions between

you and whatever was suggested, right? That's a typical thing

that happens in a mentoring coaching relationship. And what

you guys are doing is you're paying for these relationships

to build your business to increase your bottom line. And

when that resistance comes up, you need to be very clear with

the person you're working with to say, hey, I have a resistance

to that. What can we do to like get that broken down? That's a

really important piece of this puzzle in recognizing that

because you do oftentimes need some help and getting that

recognized and following that breadcrumb trail all the way

back. So Cara, when we were prepping for this episode, I

will tell you money for entrepreneurs tends to be a

huge, huge place where we have limiting beliefs. Yep. And you

shared with me that that was something you've struggled with.

And I would love to give you a time to share a little bit about

that, from your point of view.

Yeah, charging people money for

services was a big limiting belief for me in the early days

of my business mentioned on the show before I did not didn't

grow up with any money. We were pretty poor. My earliest

memories are of worrying about money. Like those are my

earliest memories as a child. So for me when I started charging

for my photography, my prices were way too low. I wasn't

making money, I was giving away my time and services. And when I

realized that if I was going to be successful and able to keep

working as an entrepreneur as owning my own business that I

had to make changes around my pricing. It was terrifying

because I didn't think that other people could afford heard

services that they could afford the services and trade afford

what I needed to charge. And I realize not on my own, I talked

to a lot of people about it, I did some trial and error around

just building confidence with pricing, I did a lot of things

to get there. But I realized that that is something I was

gonna have to do for my business, but I could see where

it was coming from, because I remember earliest memories,

there being money stress in my household, and where that comes

from. And I never want other people to feel that my business

is a money stressor for them. So I had to separate those two

things, I had to as Kim says, I had to untangle it and kind of

pull myself back to where that was coming from and rethink. And

I'll tell you, once I made those changes, and confidently put my

pricing out there, the confidence only grew from there,

because when people start booking you at those prices,

they start purchasing your product at those prices, you

know that you're moving in the right direction. And I will tell

you, with the mentoring that I do with photographers that are

working on changing their pricing structures that are

trying to grow their businesses, their photography business to be

actually profitable. This is probably the most common thing

that comes up that we have to work through mindset around at

the beginning of our mentoring,

I think it's probably if we were to actually

be able to research it, my guess is it's probably the reason most

businesses fail like that a small business failure rate is

so high, I would say this is probably at the root of a lot of

that. And it can have to do like in care a situation where the

family that you grew up in struggled to be able to make

ends meet. And money was always a topic of conversation, or

maybe your parents fought about money a lot. And so you attach

this like value to money, of causing stress. And sometimes it

has to do with your own value. For me, I have a really twisted

childhood story that I cannot get into on a podcast, or we'll

be here for the next two hours for me to explain it. It's very

complicated, it has lots of twists and turns, someday I will

write a book and everyone can read it, because I'm very

transparent about it. But it does get complicated. But let's

just say that I had a value attached to my physical being

when I was brought into this world. And that value like was

commonly mentioned to me as a kid. And because that value got

attached to me, I have a really limiting belief around my value

as a human being. And that translates to my value as a

photographer or a business consultant, or a rancher or

whatever that happens to be. Yep, so that very ingrained,

ancestral, like handed down value situation really affected

me. And it caused my first business to go bankrupt. Because

money was this weird thing in my world, that I had all these

limiting beliefs around it, but was more than one it was a pile

of them. And I'll be flat honest with you, I'm still sorting

through a bunch of those, I really truly am trying to find

my peace with it money. Another thing that can happen is like if

your parents instill in you or someone instills in you that you

have to work hard for your money. That was another thing. I

think that was probably a little bit at the root of my irrational

fear of the film processing thing. It felt too easy to hand

that off to somebody else and a beautiful product come back. I

didn't do anything for that. So my way of compensating for that

was to make myself in a frenzy over it. So I felt like I worked

really hard for the result that came back. And this is another

thing I think that I see. Well, I don't think I know I see it in

a lot of my clients where you know that money for nothing or

it seems super easy. It's hard to celebrate that when it comes

in I know for like you and me in the photography world. And we're

using that as a lot as example today. But I think it fits in

most people that aren't photographers can translate it

if you do. Like I don't know about you. I think we were

having a discussion the other day where you set up a group of

sessions, like at a barn and you ended up making a whole lot more

money by doing a whole bunch of people than you would a single

person at that barn in the same amount of time. You make a

tremendous amount more. And I don't know about you, Cara. But

there's some times I've looked at the paycheck and gone Wow,

that was really easy for that amount of money.

I think there's this idea like How will

how that how that manifests for me too is if I'm not working, I

should be working. Yeah. And it's in so you have I think a

whole sea theories have people out there that feel like they

have to fill their time with work all of the time. And the

truth is, it's more about like working smarter, not harder.

Like that is really a thing. But you feel like you have to be

busy and like, my calendar is booked how I want it to book but

I see people hustling, trying to book sessions or trying to bring

in new clients. And I have to remind myself, I don't have to

feel like I'm running that race, like, I don't need to be in that

race. But when you have this limiting belief that you have to

work hard all the time, you know, you're not working hard

for your money. If you're not making enough money, you're not

working hard enough that there's this mentality. I mean, that

comes from I know, that comes from my parents working more

than one job to make ends meet. And they're all of their time

being feel filled with work, you know, that comes from that. And

so if you find yourself taking a health day, or a mental health

day or a day off, you feel guilty about it, and you feel

like you should be doing more for your business. And so that's

something that pops up. That is definitely something that pops

up, I think for small business owners.

Oh, absolutely. And one of the things in my

entrepreneurial strategy classes that our consulting sessions

that I do is I will always ask the person, the first question I

ask is, how do you want to spend your day, week, month and year?

Because I want to know, how do you want to spend your time,

because I'm going to tell you something, this is probably

foresight on my part, because I'm not at the end of my life,

or at least I hope I'm not even close at this point. But my

wager is this, when you get there, you're not worried about

you know how hard you worked, you're worried about the impact

that you made, or that's what's going to make the day I don't

want to say worried you are more joyful around the impact you

made, then the level of difficulty or the hours that you

put in. And the truth is, is that you don't have to spend as

many hours doing the things that you think you have to do to make

up for this. And that limiting belief, I think steals not only

our productive time as business owners, but it steals our joy in

our lifetime on this planet. And that is a really super sad loss

for us all the way around. Yeah, and we've talked a lot about

money here. And I do want to move on, because I want to get

to the next part of this without taking up all your guys's day.

But I want you to know that their limiting beliefs are

around more things than money. Fear is a huge one being afraid

of something time is another one. Oddly enough, all of the

things that are limiting beliefs tend to be objections in sales

for people. So a lot of times when you're selling something,

and a person isn't buying into it, and you look at that

objection, it has to do with time fear or money. And that has

to do with their limiting beliefs. Okay, so it's not just

you walking around with these, every person on this planet is

walking around with limiting beliefs. And when you're selling

to people, you're also dealing with there. So when you get your

straightened out, you also have to look at your client's

limiting beliefs as well. So that happens, some people have

limiting beliefs around laziness, like too much to do

not enough to do some people around a whole variety of

things, I, I couldn't do that, because I'm never going to be

that rich, or I'm never going to be that beautiful, or I'm never

going to be that smart, or that healthy, or the value of what

you have to offer. And I see a lot of my coaches doing this,

like they value stuff, there are packages to where they've

reduced the amount of money they're getting paid by the

hour, because they've added in a bunch of extra things that

really aren't necessary, actually probably drain the

client considerably because they've got all these little

extra meetings or homework things I know I do that always

feel like oh, my gosh, you're paying me please let me give you

like way too much homework less is really more for people. And

that's a limiting belief on my behalf or that coaches behalf in

the fact that what we have to give is not as valuable as what

we're charging for it. So we value stuff. Do you have

anything you want to add to that? Cara before we skewed on

to the next?

Definitely I've struggled with this one as

well like that the information that I have to offer? Is it

valuable? How valuable is it? Maybe it's not as valuable as I

think that it is? And I've definitely been in positions

where I have more than over delivered in order to feel like

I'm justifying the price point. Yeah, you know, what I have

learned from that is that like Kim said, you can overburden

people you can over set expectation. You can wear them

out with information overload trying to jam pack it full of

stuff. And then what I have also learned is that let your clients

tell you that they're getting what they need. I mean, they'll

send you gifts, they'll write you reviews, they will thank you

profusely you Don't like let them tell you that they're

getting what they need and ask them it's okay to survey. It's

okay to ask for feedback that helps a lot with that. So I've

definitely been in a position where value was limiting belief

for me. Yeah, I

have the same things. And I was just as you

were saying that, that burden we do put on other people sometimes

dealing with our own load of trauma and drama. Yeah, we

trauma dump on other people, right. That's my problem, not my

clients problems. So this is where it starts to really, it is

a very tangled ball in your business. And I obviously one

podcast is not going to sort this out for you. But hopefully,

at least now you have an idea of where you might be trauma

dumping on your clients. And maybe we can, we can go back and

find the space for that. So the second thing you to do is to

follow it back to its root and busted. And the first thing I'm

going to ask you here to take a look at is when these scripts

start running in your head, when you find yourself going looking

at your new program that you've designed, and you've got four

sessions in your mentoring program as a coach are for four

sessions in your coaching program. And you go okay, I need

to add a fifth session, and I need to add this workbook and

all of those things. When that script starts running in your

head, stop for a moment and ask yourself, is the voice or the

intention coming from you? Or is somebody give that to you? If

you see yourself? I can't do that? Because what follows that

sentence? Is it yours? or did somebody handed that to you?

Because so many of us walk around and I know that this is

this sounds weird, because we're all adults, right? But we're

walking around with a bunch of stuff that our parents handed us

as kids. In Gestalt, we call that and interject. So somebody

handed you this belief. And now you carry it around as if it was

your own without any question whatsoever. You just Millis

always says this is where you swallow it whole, you believe

that hole. So I will give you an interject from my own childhood.

That happened. So when I was in third grade, I moved schools

between second and third grade, I moved from a school that

didn't have a very good educational system to a school

that did have a very high end educational system. So I was

already a little bit behind. The reason I had to move schools was

because of a trauma that happened to me at that school

actually happened on the school bust. And I've had to do a lot

of personal work around that to kind of unravel where this

limiting belief got born or got got its roots started. At any

rate, when I get to the new school, I'm behind all the other

students. So the school, which is a very good school had a lot

of resources to help students who weren't intellectually up to

the same par as the other students. And that's where they

kind of me they were like, Okay, well, you're in third grade, you

should be able to do these things you can't, you're

developmentally delayed as I think the nice way that we would

put it now there were other words that were used when I was

in third grade. So I was put into a program to help develop

me delayed delayed kids. Well, in fourth grade, we were given a

IQ test, the entire fourth grade at the school I went to was

given this IQ test. And the IQ test, I excelled on, I got a

really, really high score on it. And when the professionals in

the school saw that, they were like, okay, so it's not that

she's developmentally delayed or has an intellectual issue. She

must be lazy. And so that was immediately the label that I

got. I was in fourth grade. I was a kid, when somebody just

said, You're not doing well in school because you're lazy. I

just swallowed that hole. I didn't even question it, adult

said it. So adults are my authority. They must be right.

And so I just walked away with that belief. And I carried that

limiting belief. I can't participate in sports, because

I'm too lazy to do that. I can't show my horse because I'm too

lazy to do all of the work. And it actually crushed me at the

beginning of businesses because I'd have really good ideas to

start a business and I think, Oh, I can't do that. I'm too

lazy to be able to keep up with that business. And the truth is,

is that just about anybody who knows me would say lazy would be

the last word that they would use to describe me. So that was

a huge shocker to me. When somebody else if somebody said

it was I was in my 30s When I was working at something, and I

didn't get something, I don't know, I didn't get something

done or something. And a person said to me, Well, the last thing

we can do, even though that wasn't completed is call you

lazy. And I was like, Well, yes, you can. Because that's what I

am. I had my lazy bad jog, I had worn it for all those years. So

that's something that really had its roots back in one a deeply

traumatic experience for me, and then moved on into adult saying

that so that thread, even though I was an adult, I gotten over

it, you know, I was survivor, it was not a problem. But it was a

problem. And it really ate at me for many, many years.

That's a great example, one of the places

that I've seen this historically coming up is I did domestic

violence work for a long time, which I've mentioned on the

show, but I would have women that I would sit down and work

with, and they have been told things over and over and over

again, by their abusive partners, things like you're

never going to be successful at work, you're never going to keep

that job, you'll never be able to put that idea into action,

you know, they would just constantly constantly berate and

use that language over and over and over again. So I would sit

down with them. And they would say to me, we'd be talking about

strategies, and they'd be coming up with ideas. And they would

say things like, Well, I'm never going to be able to keep this

new job, or I'm never going to get a promotion, or I'm never

going to make enough money in order to be on my own, never

gonna be able to start my own business. And I would say to

them, you know, where have you heard that before? Yeah, has

that come from? And it would always come back to their

abusive partner, and being able to sit with them and say, Well,

do you see how that's not necessarily true, you've had

this job for two years, yeah, or you just got promoted six months

ago, or you have successfully started your own business, you

just made your third sale the other day, you know, and being

able to like to kind of rewrite those, you know, negative things

that had been told to them over and over again, wasn't a one

time done thing. You know, obviously, there was a lot more

entangling that needed to be done. But I saw a ton of this

when I was working with survivors of domestic violence,

where it was very evident where that negative belief or that

limiting belief came from.

Absolutely. And it happens in so many different

ways. There are a multitude of people in our lives that can

hand us limiting beliefs, authority figures, school

administrators, teachers, family members, extended family

members, boyfriends, girlfriends, partners, wives,

husbands, friend, employers, it just the list is endless. And

it's a sad commentary, I think on our world. And most of the

time, most of the time, not all of the time, but most of the

time, it's trauma dumping, it's that individual dumping their

trauma on somebody else that hands them that limiting belief,

and going back and unraveling that and understanding it is the

very first step in healing from it, and no longer wanting to

carry it around, being able to even put it down. That's the

thing that I love. And I'm into the maker strategy, which is

number three, to keep this from coming back in your life, just

recognizing it is oftentimes not enough. So you generally cannot

muscle your way out of a deep limiting belief. Unfortunately,

it sometimes takes years to get them completely gone. And the

way to kind of accelerate that is to find somebody who can help

you with it. Because there's a lot of times if you have a

limiting belief, you can't trust yourself to be able to recognize

the impact of that. Or it's that situation where you almost got

to have a third party to recognize when you're doing it

because it's such an ingrained script in your head that you

don't sometimes recognize it's even happening. I mean, it's

it's crazy that way, but it just it doesn't. And until somebody

is able to point it out to you, and really help you rewrite it,

and then hold you accountable for that rewritten script. Being

able to now take the place and the operating system in your

head, then it's hard to tangle your way out of it. So

therapists are good at this Gestalt us are good at it. If

you have a particularly talented friend, sometimes they can help

you through by holding you accountable. There's a lot of

ways that you can help that but they can help you get that

strategy put together so that you can get rid of this limiting

belief and get out of your own way in making your business

successful. That's the thing that I have seen so many times

in my 30 plus years as an entrepreneur is watching

people's businesses fail not because it was a bad idea, not

because it was money, it's just they got in their own way. And

the world was robbed of a really good business and an individual

was robbed of success. And I don't like that I don't want

these moments or limiting beliefs holding anyone hostage.

And it's so important Yeah, that we explore them. And that we

find the root of it, and go ahead and remove that charge. So

that limiting belief doesn't hold us back any longer. And we

can fly on to success.

I love that. So are we ready to wrap this up

for people? Today we are. So first of all, we're just really,

we hope that if you've listened to this episode, that maybe

there were some things running through your head, because this

is really something that in our own lives as entrepreneurs and

in the lives of so many people that we have, you know, worked

with individually and in group settings, that just seems to

come up over and over again. So if you're out there right now,

and you're thinking to yourself, you know, Wow, I feel that way

about money, or I feel lazy or I feel like I'm you know, never

gonna make it or succeed, or I have to work really hard.

Whatever your limiting belief is that you're first of all able to

recognize it, the big step of the big number of big three.

Number two, is follow it back to its root and bust it. And just

that simple act alone. I know, Kim, you know, says make a

strategy, get help. But I have found that sometimes the mere

recognition of that is a great place to start. And I will bring

myself back to that over and over and over again when I need

to. In times when I don't have the help right there available.

Just recognizing it and following that thread back and

reminding yourself of where that's coming from, can be

powerful in itself. And then that third piece, make a

strategy, it's essential, and then get help if you need to as

part of that. So if you really want to make that step, then

think about getting help. As Kim said, you can't always muscle

your way out of a deep limiting belief. So, Kevin, I really hope

you've enjoyed this episode today. If you have enjoyed this

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you guys so much. Have a great day. Thanks for listening

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