Do you have an idea that you believe will transform your animal, equine or pet-based industry? On this week’s episode, Cara and Kim speak with Artemis Horse Match founder, Nick Bourdon, about his experience bringing a new product to the equine and equestrian marketplace. Nick shares his experience in getting to better know his ideal customer AND creating a product that, not only fits their unique needs but, is designed around consumer behavior as a solution to their pain point.

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