How do you stand out from your competition and foster a healthy competitive advantage in your animal, equine or pet-based industry when it feels like new businesses are popping up all around you? Kim and Cara chat with Emily Ascolillo, owner of Quite Fetching, a pet bakery and boutique located in Grafton, MA, about just what it takes to rise above the noise and stand out in a way that has continued to grow her business from an idea founded on the love of a special pet and onward through a pandemic. 

You can find Emily online at: