Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business.
Resource: https://jamesclear.com/atomic-habits
Transcript
The Business Animal podcast is proudly
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Cara Taylor Swift:Welcome to The Business Animal podcast.
Cara Taylor Swift:Saddle up for a gallop to the top of the animal industry,
Cara Taylor Swift:where you'll learn how to tame your wild business beast with
Cara Taylor Swift:tips, techniques, and tools that will take overwhelm to obedience
Cara Taylor Swift:school, and have you wagging your tail with joy. And now your
Cara Taylor Swift:hosts, Kim Beer and Cara Taylor Swift.
Kimberly Beer:Hey there business animals. It's Kim with
Kimberly Beer:Be More Business.
Cara Taylor Swift:And Cara with Fast Horse photography. Good
Cara Taylor Swift:morning, Kim, what are we talking about today?
Kimberly Beer:Today we're talking about creating good
Kimberly Beer:habits in your business. I love this topic. Because I am a
Kimberly Beer:typical temperament type NFP which means NP, by the way means
Kimberly Beer:that I buy a lot of organizers and yet I am hardly ever
Kimberly Beer:organized.
Cara Taylor Swift:That is awesome. Well, I love talking
Cara Taylor Swift:about this topic because I feel like having good habits is like
Cara Taylor Swift:the only way to free my brain up to do anything like I have to be
Cara Taylor Swift:able to it some aspect kind of roll around on autopilot by my
Cara Taylor Swift:habits. I know I interrupted you there, but I just was thinking
Cara Taylor Swift:about you buying all your planners and your systems and
Cara Taylor Swift:then not using any of them so,
Kimberly Beer:Yeah, I love to create systems and then not use
Kimberly Beer:them. That's my favorite pastime in life, it's now it does have a
Kimberly Beer:benefit for the other people in my world because other people
Kimberly Beer:take my systems and go ahead and use them and do well. I think a
Kimberly Beer:lot of that, again, we did this episode on temperament. And for
Kimberly Beer:me, one of the things that I run up against is is a lot my
Kimberly Beer:temperament, one the P that kind of rolls with the flow versus
Kimberly Beer:going and doing the things. But my NF never looks at the details
Kimberly Beer:very deeply. It's more of a big picture type of a personality.
Kimberly Beer:And so a lot of habits are in the details. The devil is in the
Kimberly Beer:details when it comes to creating habits. And so
Kimberly Beer:regardless of what I say about habits, I do try to create good
Kimberly Beer:ones in my business. And I can tell you, when I developed good
Kimberly Beer:habits, as as good as I can keep them my business did succeed,
Kimberly Beer:it's been much more successful since I have done that. There's
Kimberly Beer:a couple of resources I'm going to mention right off the top
Kimberly Beer:that I think are really pertinent to this episode,
Kimberly Beer:because I'm going to tell you, these are things I've had to
Kimberly Beer:learn versus have things that come naturally to me. So a lot
Kimberly Beer:of what we're going to talk about today in this episode is
Kimberly Beer:going to come from two sources, both of mine and Cara's
Kimberly Beer:interpretation of those two sources. One of them is a book
Kimberly Beer:called "Atomic Habits" by James clear. And you can find that
Kimberly Beer:online at Jamesclear.com, as well as other places. And then
Kimberly Beer:another book that I have found incredibly useful is called "The
Kimberly Beer:Slight Edge" by Jeff Olson. And the slight edge is also really
Kimberly Beer:good in helping you create good habits in your business. We are
Kimberly Beer:going to distill those two books down today, as well as add our
Kimberly Beer:two cents in to a big three around this particular topic.
Kimberly Beer:Cara, why don't you give everybody the good news on the
Kimberly Beer:three things we're going to talk about to help them build better
Kimberly Beer:habits in their business today.
Cara Taylor Swift:Okay, so we're going to talk about three
Cara Taylor Swift:points around creating better habits or good habits in your
Cara Taylor Swift:business. The first one, which I can totally get behind is make
Cara Taylor Swift:small changes over time to build the habit. So I love this idea
Cara Taylor Swift:of being able to do little tiny things to make a difference at
Cara Taylor Swift:the end of the day. So the second is set yourself up for
Cara Taylor Swift:success by designing your environment to support your
Cara Taylor Swift:habit. So we'll talk about that. And then the third one is all
Cara Taylor Swift:about motivation and willpower. And some of us are better at
Cara Taylor Swift:that than others. So I'm excited to dig into that part as well.
Kimberly Beer:So the first one is making small changes over
Kimberly Beer:time, build the habit. And I think this is a place where all
Kimberly Beer:of the people who are experts on this topic agree. Now once they
Kimberly Beer:get past this, this sometimes we get into the wild wild west of
Kimberly Beer:concepts about how to keep your habits and and how to maintain
Kimberly Beer:them and how to develop better ones over time. But small
Kimberly Beer:changes are so important. And I know that people give examples.
Kimberly Beer:So for example, if you do one little tiny thing in a day to
Kimberly Beer:move yourself towards creating a better habit, it doesn't mean
Kimberly Beer:much in that day. But, if you do that one tiny thing over a year,
Kimberly Beer:it can mean a substantial change in your life and in your
Kimberly Beer:business, because those little moments add up. And I think if
Kimberly Beer:you were to distill down both Mr. Clear and Mr. Olsen's
Kimberly Beer:philosophies around building habits, I think that both of
Kimberly Beer:them would agree on this particular one. And also really
Kimberly Beer:say it's at the heart of creating good habits in in
Kimberly Beer:anything you do at any point in time in your life. And I find
Kimberly Beer:it's a little bit easier for me to digest if I can do things one
Kimberly Beer:little piece at a time versus rolling in there and trying to
Kimberly Beer:do it all at one time, or not realizing how much it builds up
Kimberly Beer:over time. What do you think Cara?
Cara Taylor Swift:No 100%, I think a habit like that is
Cara Taylor Swift:something that's going to ensure your staying power in your
Cara Taylor Swift:business, I mean, it's gonna give you longevity in the work
Cara Taylor Swift:because you're slowly over time building the habit that is going
Cara Taylor Swift:to free up your brain and free up your time and free up your
Cara Taylor Swift:mind to do the things that you really want to do in your
Cara Taylor Swift:business. So an example that I have is I have tried to build a
Cara Taylor Swift:habit that anytime I have to send, this is a really simple
Cara Taylor Swift:example, but anytime I have to send an email that I've had to
Cara Taylor Swift:send more than a couple times to somebody to a new client, if
Cara Taylor Swift:it's not already a template in my CRM, I try to save it as a
Cara Taylor Swift:template. And when I first started doing that, it wasn't
Cara Taylor Swift:something that made a huge impact on my day to day in my
Cara Taylor Swift:business. But six months in or a year in, I realized I wasn't
Cara Taylor Swift:having to write as many emails every day I was having, oh, this
Cara Taylor Swift:I've already got one of these, I've already got one of these,
Cara Taylor Swift:already got one of these, because I started developing
Cara Taylor Swift:that habit of gathering that over time. And that's that was
Cara Taylor Swift:me doing that one simple email at a time, it might be one email
Cara Taylor Swift:a week or one email a day, depending upon what came up. And
Cara Taylor Swift:now I'm barely having to write fresh new emails to clients.
Cara Taylor Swift:Because I've already covered the content, you know repetitively.
Cara Taylor Swift:Another thing, I'm teaching Easton right now about saving,
Cara Taylor Swift:and he's been wanting to buy video games, and they're kind of
Cara Taylor Swift:pricey. And so I told him, you know, you get a little allowance
Cara Taylor Swift:every week, if you do your chores, and what you can do is
Cara Taylor Swift:you can start putting, like $1 in your piggy bank from your
Cara Taylor Swift:allowance, and he's, you know, I'm never gonna have enough
Cara Taylor Swift:money, it's never gonna be enough mom to get the video
Cara Taylor Swift:game. And the other day, we sat down and counted his money, and
Cara Taylor Swift:he had enough money for a video game. And so just a great
Cara Taylor Swift:example about it became a habit every week, he put money in and
Cara Taylor Swift:it became routine for him. And I was like, well, first of all,
Cara Taylor Swift:yay, we taught him something. Finally. Second, you know, he
Cara Taylor Swift:can see the results of that habit, that good habit that I
Cara Taylor Swift:feel like he has developed now in his life. So yeah, that's
Cara Taylor Swift:kind of my two cents on that.
Kimberly Beer:I think that the example with Easton is
Kimberly Beer:excellent, because it does show how little tiny steps one baby
Kimberly Beer:step at a time can make a huge, huge difference. And when you
Kimberly Beer:were talking about the writing the emails, I can hear our good
Kimberly Beer:friend Betsy Bird talking in your.
Cara Taylor Swift:Yeah, she's applauding right now.
Kimberly Beer:Yeah, she's like, she's like just giddily happy
Kimberly Beer:that you took that step and got those things cuz she's a big
Kimberly Beer:proponent of work smarter, not harder.
Cara Taylor Swift:Automate.
Kimberly Beer:Yeah, automation work smarter, not harder. And I
Kimberly Beer:have to agree with her on that one, I prefer the working
Kimberly Beer:smarter, not harder. Yesterday, we talked with a guest that's
Kimberly Beer:going to be coming on the show that we're excited about
Cara Taylor Swift:Future guests
Kimberly Beer:You guys will have to wait to hear from her.
Kimberly Beer:But what was fun is while we were on our booking call with
Kimberly Beer:her, I was able to go into the CRM, which I took time to set up
Kimberly Beer:and just drop a tag on her name and baboom she had all of the
Kimberly Beer:guests documentation and the contract and all of that
Kimberly Beer:meticulous stuff that we need to take care of. So it certainly
Kimberly Beer:did help being able to get that done. And we had to do those
Kimberly Beer:things one little baby step at a time in order to get to the
Kimberly Beer:point that it got to be easy. And I think this is true of
Kimberly Beer:anything. You know, over time, I've worked with a nutritionist
Kimberly Beer:and my life as well, that what her suggestion was, is make
Kimberly Beer:those small changes, like choose this instead of that, but you
Kimberly Beer:don't have to do all of it in one day. You don't have to like
Kimberly Beer:completely change your life in order to build a better habit,
Kimberly Beer:you can build it one simple step at a time. So instead of
Kimberly Beer:choosing a Dr Pepper choose a glass of water and or you know
Kimberly Beer:instead of choosing the macaroni and cheese, choose broccoli or
Kimberly Beer:something and I happen to love broccoli so that one actually is
Kimberly Beer:not a hard choice for me. Believe it or not. I'm one of
Kimberly Beer:the weird people in the world that actually dearly loves
Kimberly Beer:broccoli. I eat it several times a week.
Cara Taylor Swift:You are so weird.
Kimberly Beer:I know it. That's, that's, that's one good
Kimberly Beer:thing. It's one good habit that I have and it comes to that kind
Kimberly Beer:of stuff. But the point is, is creating a good habit when
Kimberly Beer:you're doing it, it comes mindfully, right? Good habits
Kimberly Beer:that we struggle with, those are the ones. Some of us have good
Kimberly Beer:habits naturally. Like, I like the taste of broccoli so I eat
Kimberly Beer:it. It's an easy, it's an easy habit for me to have. But the
Kimberly Beer:ones where you need this particular podcast episode are
Kimberly Beer:those habits that don't come so easy, right, so making one small
Kimberly Beer:change at a time does make a huge difference in in how you
Kimberly Beer:approach it.
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Kimberly Beer:A couple of years ago, before COVID, I was giving out a lot of
Kimberly Beer:lessons for people on how to use their CRM and what I recommended
Kimberly Beer:to the people. And it kind of got kibosh because everybody
Kimberly Beer:sort of quit networking for a little while, and it was based
Kimberly Beer:around that, but 30 minutes every morning to follow up with
Kimberly Beer:your network. So if you just do 30 minutes, every single
Kimberly Beer:morning, over a year, that's a substantial amount of networking
Kimberly Beer:time. And it doesn't feel like a lot out of your day. And then
Kimberly Beer:waboom, you have a really well developed network. Little steps
Kimberly Beer:one at a time. Now, there's another step in this that can
Kimberly Beer:really help you in that setting up your environment for success.
Kimberly Beer:We talked about it with the CRM that Cara and I both gave
Kimberly Beer:examples of if you set your environment up for success,
Kimberly Beer:you're much more likely to have it. But Cara has some really
Kimberly Beer:interesting takes on how to create this environment that's
Kimberly Beer:beneficial for you.
Cara Taylor Swift:Well, I can't claim them, they came from the
Cara Taylor Swift:book that you mentioned "Atomic Habits" at the beginning, but
Cara Taylor Swift:this is kind of my breakdown of them. And I really, really liked
Cara Taylor Swift:them, actually. So the book mentioned, they call them the
Cara Taylor Swift:Four Laws of Behavior Change. And I thought this was really
Cara Taylor Swift:interesting. The first one is make it obvious and set it up so
Cara Taylor Swift:that it requires no act of thinking. So you know, setting
Cara Taylor Swift:it up so that you like Kim, she was just like, oh, this is no
Cara Taylor Swift:problem, I can hop right in, I can do this very quickly, you
Cara Taylor Swift:know, you get yourself in that process so that I know this is
Cara Taylor Swift:something I don't necessarily want to do, but I'm going to
Cara Taylor Swift:make it as easy as possible. And then the next one is make it
Cara Taylor Swift:attractive. And this one, I kind of have a personal experience. I
Cara Taylor Swift:don't love editing days where I'm doing nothing but sitting
Cara Taylor Swift:and I'm having to edit all day long, maybe I'm on a deadline.
Cara Taylor Swift:So one of the things that I started doing and maybe this is
Cara Taylor Swift:not a great habit to have, but one of the things I started
Cara Taylor Swift:doing is that's when I would binge my Netflix or my Hulu
Cara Taylor Swift:shows and I would sit and edit with my shows on and I could
Cara Taylor Swift:watch and edit at the same time. So now instead of absolutely
Cara Taylor Swift:dreading those days I get excited about sitting down and
Cara Taylor Swift:going through my editing process and getting it done because
Cara Taylor Swift:that's the day that I get to binge I get to Netflix and binge
Cara Taylor Swift:I am still working I'm not chilling but it's better than
Cara Taylor Swift:it's better than just sitting here in silence working and
Cara Taylor Swift:editing. The next thing is you need to make it as easy as
Cara Taylor Swift:possible. I struggled here at my house, one of my dogs has pain
Cara Taylor Swift:issues. He's an older dog and I'm trying to remember make the
Cara Taylor Swift:habit of giving him his pill every single evening and morning
Cara Taylor Swift:and I kept his pills like up in this cabinet and I realized that
Cara Taylor Swift:it's like if it's out of sight, I'm not going to remember it so
Cara Taylor Swift:I started putting the pill bottle and the pill stuffer
Cara Taylor Swift:thing that I stick the pill in like the little treat that you
Cara Taylor Swift:stuffed it in, there right there together and they're right next
Cara Taylor Swift:to the spot where I feed the dogs and so it's like I just
Cara Taylor Swift:made it easy like I don't want to think about it now it's so
Cara Taylor Swift:obvious that this is something that I need to do and I'm not
Cara Taylor Swift:missing or skipping or anything. And then the last part of this
Cara Taylor Swift:is make it immediately satisfying. So find some way to
Cara Taylor Swift:reward yourself or ensure there's some like happy result
Cara Taylor Swift:for knocking that out or walking through that habit. Yeah, those
Cara Taylor Swift:are the four those are the four things and I don't know if you
Cara Taylor Swift:have any good examples you want to share with that that you use
Cara Taylor Swift:in your life.
Kimberly Beer:oh I do, I have..
Cara Taylor Swift:Okay i figured you did.
Kimberly Beer:Yes, I definitely have comments about about all of
Kimberly Beer:these things the make it obvious one to me is set the stuff up,
Kimberly Beer:do your CRMs all of those things. I am another person my
Kimberly Beer:entire tarot deck so I do 78 detailed drawings on my iPad.
Kimberly Beer:And I honestly think the reason that the iPad was the tool du
Kimberly Beer:jour for me for creating stuff is because I can sit in front of
Kimberly Beer:the television on the sofa with my comfy blanket and my slippers
Kimberly Beer:on and be able to make my pillow nests,
Cara Taylor Swift:Get cozy...
Kimberly Beer:and work on it. Because then I would look
Kimberly Beer:forward to it right? If I wasn't as motivated to draw that day
Kimberly Beer:having the thought of oh, I'm going to turn on a show. And you
Kimberly Beer:know, Cara and I were talking before we started recording.
Kimberly Beer:We're so overstimulated with things in our world. Few of us
Kimberly Beer:can sit still and just watch TV. I mean, that's that feels like
Kimberly Beer:kind of uncomfortable
Cara Taylor Swift:Like your brain needs more stimulation.
Kimberly Beer:Yeah, it's like an uncomfortable activity,
Cara Taylor Swift:That's really sad.
Kimberly Beer:But why not turn that time into something more
Kimberly Beer:productive. I mean, to be honest, like editing and
Kimberly Beer:drawing, I loved doing that, because I would listen to the
Kimberly Beer:show, I would look up. Now my son got a little irritated when
Kimberly Beer:he would watch TV with me, because then I would be like,
Kimberly Beer:wait a minute, what happened? And then he'd be like, you
Kimberly Beer:really need to pay attention to what's going on. I'm not gonna I
Kimberly Beer:can't always be here to explain to you why that is. And there
Kimberly Beer:were times that I had to watch the episode again, to go, oh,
Kimberly Beer:that's where that happened. So I would miss stuff because I get
Kimberly Beer:lost in my drawing. But it does, it makes it more attractive. And
Kimberly Beer:you know what, there's nothing wrong with using that to be able
Kimberly Beer:to help you get shit done. GSD get shit done. So yeah, making
Kimberly Beer:it attractive, making it fun, making it comfortable, making it
Kimberly Beer:something I know people who listen to music, not everybody's
Kimberly Beer:into watching TV, but they listen to music, and it brings
Kimberly Beer:your energy level up
Cara Taylor Swift:or audiobooks.
Kimberly Beer:There's a ton of ways. Whatever floats your boat
Kimberly Beer:easy is important. That's a pretty good one. The other one I
Cara Taylor Swift:That's inspiring.
Cara Taylor Swift:wanted to talk about was the making it immediately
Cara Taylor Swift:satisfying. So I listened to a podcast years ago, and I cannot
Cara Taylor Swift:remember the name of the person who did this had this
Cara Taylor Swift:suggestion. But as humans, we love the little reward were
Cara Taylor Swift:started from the time that we're in kindergarten to learn about
Cara Taylor Swift:getting a gold star. So we like that. And there's a reason,
Cara Taylor Swift:folks why slot machines make so much money in Vegas or anywhere
Cara Taylor Swift:else that there's a slot machine. We love to pull the
Cara Taylor Swift:lever and hear the noise. It is it hits the dopamine centers in
Cara Taylor Swift:our brain it like whites, all of our nerves on fire. And we
Cara Taylor Swift:absolutely love that. So when you're thinking of that reward,
Cara Taylor Swift:the reward can be something monumentally simple that hits
Cara Taylor Swift:those notes for you. This particular coach on the podcast
Cara Taylor Swift:recommended that you go to the store and you get yourself a
Kimberly Beer:Yeah, it's a very inspiring thing. And in our
Kimberly Beer:glass, it has to be glass container of some kind, and some
Kimberly Beer:type of an object that small that will make a noise when it
Kimberly Beer:hits the container. My choice in this was a glass canister that
Kimberly Beer:was really pretty and little blue rocks, like they put at the
Kimberly Beer:bottom of aquariums or people will glue on to stuff. And when
Kimberly Beer:I complete a task that I'm trying to build a habit around,
Kimberly Beer:I drop the blue little rock into the container, it makes this
Kimberly Beer:satisfying noise as it goes in. And it lights all of those same
Kimberly Beer:things on fire somatically in my body, and it's like this reward
Kimberly Beer:that I get to move something over there. It's the same reason
Kimberly Beer:a lot of people love to put checkmarks on things. Because
Kimberly Beer:you have that. So it doesn't have to be like oh, I have this
Kimberly Beer:habit. And now my reward is something complicated. It can be
Kimberly Beer:as simple as getting yourself a glass container and some pretty
Kimberly Beer:little bubbly rocks and dropping them in. And then again, this
Kimberly Beer:goes back to number one, you'll see those small changes really
Kimberly Beer:accumulate over time like Easton sighs money grow in his piggy
Kimberly Beer:bank, you get to see what you have accomplished. Fill that
Kimberly Beer:container all of the way up. And then when you have it at the
Kimberly Beer:end, it's important one more story with that. So the touched
Kimberly Beer:by a horse community there was a graduate of that program, and I
Kimberly Beer:think her name is Anna, she's an amazing coach. But when she
Kimberly Beer:first started her practice, what she did was filled up one of
Kimberly Beer:little group, we have 100 Square challenge. I'm showing this to
Kimberly Beer:those containers with match sticks. So it represented the
Kimberly Beer:fire that she wanted to start in her business. So every time that
Kimberly Beer:she worked with a client or talked to a client, she would
Kimberly Beer:Cara we're supposed to do 100 sales conversations, but we have
Kimberly Beer:drop a match stick into a container. And then at her
Kimberly Beer:graduation, I believe it was she presented that to her mentor and
Kimberly Beer:said here's the fire that I'm ready to start. So I found that
Kimberly Beer:absolutely beautiful. So Anna, that was a fantastic idea.
Kimberly Beer:a little page and we put an X on it every single time we have a
Kimberly Beer:sales conversation. And this is a huge reward. I mean, just as
Kimberly Beer:simple as this crazy little paper that sits on my desk and
Kimberly Beer:every time I have a sales conversation, I X off a box and
Kimberly Beer:the goal is to get 100 of them Xed off by July the first. You
Kimberly Beer:know how many of you out there struggle with sales, right? That
Kimberly Beer:is a constant complaint that we hear I'm not good at follow up.
Kimberly Beer:I'm not good at my sales process. I don't know anything
Kimberly Beer:about it. Make it fun. Give yourself a reward for it.
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Cara Taylor Swift:What you're saying here that I keep picking up on to is don't
Cara Taylor Swift:put the reward at the end of the goal. Like where the goal is
Cara Taylor Swift:completed, you should have something there of course, but
Cara Taylor Swift:you need to be rewarding yourself throughout the process.
Cara Taylor Swift:Like every little task you complete towards that goal. I
Cara Taylor Swift:think about it, like when someone's talking about all
Cara Taylor Swift:right, when I lose the five pounds, I'm gonna go get a new
Cara Taylor Swift:pair of jeans, but it's like, you know, you've got to, you've
Cara Taylor Swift:got to reward all of the healthy happy steps that you're taking
Cara Taylor Swift:every single day, the small changes that you've made every
Cara Taylor Swift:single day or over time to get to that end result that end
Cara Taylor Swift:habit. So I think that's the biggest thing that you're
Cara Taylor Swift:talking about is reward yourself during the process, have a
Cara Taylor Swift:reason to keep going things that keep you motivated, not just the
Cara Taylor Swift:big end goal is the reward.
Kimberly Beer:Absolutely. Because to be honest, that's
Kimberly Beer:where habits fail, right? It's they fail in the day to day. And
Kimberly Beer:that's because it doesn't feel in those little tiny changes,
Kimberly Beer:just like Easton saying, I'm never going to make enough money
Kimberly Beer:to be able to buy a video game. And especially when you're
Kimberly Beer:building a new habit that's hard for you, it's really hard to see
Kimberly Beer:that from day one. But if you can watch the accumulation
Kimberly Beer:through a glass canister, or you can watch your I mean, honestly,
Kimberly Beer:glass piggy bank would probably be awesome, because you can see
Kimberly Beer:the change starting to grow up in there and the dollars or
Kimberly Beer:whatever you're putting in it. If you can watch that happen. It
Kimberly Beer:hits those notes for you all along the way. And it makes you
Kimberly Beer:want to come back and do it every single day. The next thing
Kimberly Beer:we want to talk to you about is motivation and willpower.
Kimberly Beer:Because on those days when the blue ball dropping into the
Kimberly Beer:glass canister doesn't seem to be quite cutting it for you
Kimberly Beer:don't beat yourself up about that. Willpower is not always
Kimberly Beer:the thing that you need to call on to get something done. In
Kimberly Beer:other words, it's not a curative effect, in my opinion, and you
Kimberly Beer:lacking that is not always your fault. There's a lot of
Kimberly Beer:distractions, there's a lot of things in the world, there's a
Kimberly Beer:lot of things in your own background that may be trauma
Kimberly Beer:related that are pulling on you and to blame any kind of failure
Kimberly Beer:about creating a new habit on yourself is counterproductive,
Kimberly Beer:in my opinion. What do you think about that, Cara?
Cara Taylor Swift:Well, this is an area where I think a lot of
Cara Taylor Swift:people end up beating themselves up. All of this other stuff
Cara Taylor Swift:aside, if people aren't building habits and getting to a place
Cara Taylor Swift:where they've got longevity in a project, or they are finishing
Cara Taylor Swift:things that they set their hopes on. That, a lot of times it
Cara Taylor Swift:comes down to them feeling like I'm just not motivated, I have
Cara Taylor Swift:no willpower. And it's another area to feel like a failure like
Cara Taylor Swift:you've messed up in your life. And I just think that's not the
Cara Taylor Swift:case. It means that like you said, maybe you have some things
Cara Taylor Swift:that you need to look at what is making you think it's your
Cara Taylor Swift:willpower, where is that coming from and do some work around
Cara Taylor Swift:that and I know we've talked about mindset and that sort of
Cara Taylor Swift:thing on the show and we've got some other great episodes coming
Cara Taylor Swift:up. where we talk about mindset, but I just I hate any area where
Cara Taylor Swift:people are saying to themselves, I failed again, and this is why.
Cara Taylor Swift:And they're blaming themselves for not being able to, to get to
Cara Taylor Swift:that place that they want to get to.
Kimberly Beer:Yeah, and I think this is a target rich
Kimberly Beer:environment for that particular attitude. I think there are a
Kimberly Beer:lot of professionals that say, here's the way to whip up your
Kimberly Beer:willpower and your motivation. And that's where I tend to part
Kimberly Beer:ways with a lot of the habit building gurus is because I know
Kimberly Beer:there are things that you can't willpower your way through that
Kimberly Beer:become obstacles in you building this habit. So if you've
Kimberly Beer:listened to this far into this program, you're one of those
Kimberly Beer:people out there in the world that probably struggles with
Kimberly Beer:some habits that you would really like to change or make
Kimberly Beer:better in your business and in your life for that matter. And
Kimberly Beer:change is hard. I don't care who, you know, you can say, oh,
Kimberly Beer:it's easy, you just do this, you just do one little thing over
Kimberly Beer:time. And there's those four things, the four things make it
Kimberly Beer:easier. But folks, when it comes down to it, sometimes all of
Kimberly Beer:that doesn't matter in the moment, because there's a bigger
Kimberly Beer:obstacle that you need to work your way through. And in order
Kimberly Beer:to be able to get to the point where you can get to the Four
Kimberly Beer:Laws of Behavior Change, and where you can start making those
Kimberly Beer:small steps. And it's not your fault if that obstacle is big
Kimberly Beer:enough that you need help, or you need time, to be able to
Kimberly Beer:dismantle it, set it off to the side, and then come back and
Kimberly Beer:tackle this habit that you want to create in your life. And
Kimberly Beer:blaming it all back on you is of no use to you, or any of your
Kimberly Beer:forward progress. And boy, am I ever learning that lesson in my
Kimberly Beer:life. Right in this minute. As I'm sitting here talking about
Kimberly Beer:it, I have things going on in my life where I've run into one of
Kimberly Beer:those gargantuan obstacles that it feels like it's blocking
Kimberly Beer:every single path that I'm on. And I am in the process of
Kimberly Beer:dismantling it one brick at a time. No matter what habits I
Kimberly Beer:have, that I'm trying to build until that obstacle is
Kimberly Beer:dismantled enough, blaming and shaming me for not being able to
Kimberly Beer:create that habit is doing nothing but damage.
Cara Taylor Swift:I feel that so and I know you and I were
Cara Taylor Swift:talking yesterday, and we were talking about my type and how I
Cara Taylor Swift:might have a big goal that sounds like something really
Cara Taylor Swift:awesome that I'd like to do. But if I can't see a clear path
Cara Taylor Swift:there, then I write it off sometimes as something that's
Cara Taylor Swift:unachievable for myself. So for me thinking about it in terms of
Cara Taylor Swift:the habits around that, and setting the course, you know, it
Cara Taylor Swift:makes me think one of the quotes in the book that I really liked
Cara Taylor Swift:are, you know, goals are good for setting the direction, but
Cara Taylor Swift:systems are the process that leads to the results. And the
Cara Taylor Swift:systems are the habits that you build. And so for me thinking
Cara Taylor Swift:about, like, I've got some big things, you know, on my goals
Cara Taylor Swift:list, sometimes I struggle to see the path there, you know,
Cara Taylor Swift:and so thinking about those systems that will get me there,
Cara Taylor Swift:and those habits that I can create to get myself there make
Cara Taylor Swift:me feel a little better about it.
Kimberly Beer:Yeah, those little small steps, the little
Kimberly Beer:small steps that get you to the place you can be. And for those
Kimberly Beer:of you who do really struggle with depression and own a
Kimberly Beer:business, you know, this is a lifelong fight for me with
Kimberly Beer:depression. And I can tell you back when I was really deeply
Kimberly Beer:depressed at the beginning of creating this business, some
Kimberly Beer:days, all I could get up and do was one small step. And that one
Kimberly Beer:small step did end up leading to something big. And it made me
Kimberly Beer:feel good, it was like I got one small step, just one small step
Kimberly Beer:at a time. And if that one small step is all you can take today,
Kimberly Beer:count it a win, drop your blue bubble in the glass box, and,
Kimberly Beer:you know, enjoy that dopamine hit for a moment. And then if
Kimberly Beer:you need to go do something else and be away from that habit.
Kimberly Beer:There is absolutely positively nothing wrong with that. So
Kimberly Beer:let's normalize, taking care of yourself and making things
Kimberly Beer:positive. I hope people have gotten some good use out of this
Kimberly Beer:episode. The habits that you create in your business really
Kimberly Beer:do move it forward. And another good thing I want to mention to
Kimberly Beer:you guys is that even though I have that gargantuan obstacle in
Kimberly Beer:my way, the fact that I created good habits in my business
Kimberly Beer:before that obstacle came up in my life's path means that I am
Kimberly Beer:able to, without a lot of stress, be able to concentrate
Kimberly Beer:on my obstacle versus worry about everything else that's
Kimberly Beer:going on. So the good habits do pay off even when you have to
Kimberly Beer:break the good habit to go work on something else.
Cara Taylor Swift:That's it for This episode, we hope you guys
Cara Taylor Swift:enjoyed it. So the big three Recap, you know, make those
Cara Taylor Swift:small changes over time to build the habit like we've talked
Cara Taylor Swift:about set yourself up for success by designing your
Cara Taylor Swift:environment to support your habit. And three, think about
Cara Taylor Swift:motivation and willpower, but remind yourself that it's not
Cara Taylor Swift:your fault oftentimes, and that you know, it's okay if you need
Cara Taylor Swift:to think about those obstacles that are in your way. And I like
Cara Taylor Swift:to think about this as when it comes to your animal based
Cara Taylor Swift:business, the good habits that you create are going to ensure
Cara Taylor Swift:your staying power, they're going to be what keeps you in
Cara Taylor Swift:this business long term, there are going to be the things that
Cara Taylor Swift:pull you through and that free up your brain so that you can do
Cara Taylor Swift:your very best work and keep you on track. So just keep that in
Cara Taylor Swift:mind. We hope you guys are all out there today doing something
Cara Taylor Swift:even if it's something super small in your business to create
Cara Taylor Swift:that good habit and get to your end game. So that's it if you
Cara Taylor Swift:guys hop over to Instagram and Facebook, you'll find us at The
Cara Taylor Swift:Business Animal we would love to hear from you let us know what
Cara Taylor Swift:you think about this episode.
Jaz:Thanks for listening to this episode of The Business
Jaz:Animal. Be sure to subscribe so you never miss an episode. And
Jaz:if you learned something today, leave us a review. To learn more
Jaz:find us at thebusinessanimal.com we'd love to hear from you.
Jaz:Until next time, keep your business well trained with The
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