It is crucial to the success and longevity of animal, pet and equine-based businesses (and it’s just the right thing to do) that you don’t just showcase diversity, but that you increase the inclusivity of voices that are different from your own in all aspects of your business. On this week’s episode of The Business Animal, Kim and Cara chat with self-proclaimed serial entrepreneur, Shelly Watts of Muirneen. Shelly shares some of the crucial steps that she took, tough decisions she made, and lets us in on some of the hard conversations she undertook when developing her equine business’s mission and the products that followed. Join us for this episode!

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