Public Relations 101

by | May 3, 2022

Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is...

You Should Share Your Story More Often

by | Apr 26, 2022

You Should Share Your Story More OftenYour story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel...

Recognizing Your Unique Asset

by | Apr 19, 2022

Recognizing Your Unique AssetEvery business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here,  your patented magic. Some businesses never...

Upleveling Your Professional Skills

by | Apr 5, 2022

Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of...

How to Overcome Sales Objections

by | Mar 29, 2022

Sales objections happen. Get comfortable with that idea and then understand where they most likely come from so you can be prepared when they happen. In today’s episode of The Business Animal, Kim and Cara break down the three most common objections and give you tips...

So You Want To Hire A Business Coach?

by | Mar 22, 2022

There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to...