The Business Animal

Episodes

Consumers are making purchasing decisions, everyday, based on so much more than just price. They are looking for animal, pet and/or equine based businesses that have shared values, are engaging and inspire an emotional connection. Customer loyalty programs are an incredible way to provide more value to your customers and keep your customers engaged beyond...
Are you wowing your clients at every step of their experience with your animal, pet or equine based business?  Customers who feel appreciated, respected, valued and recognized are loyal because they have an emotional connection to your company. In this episode, Cara and Kim discuss the importance of creating a customer experience that wows your...
Do you struggle with entrepreneurial overwhelm? Do you not know where to apply your focus or feel like your to-do list runs your life? Could you benefit from a better relationship with money? This week Kim and Cara sit down with guru of all things entrepreneurial mindset, Melisa Pearce of Touched by a Horse. This...
Part one of a two part series on creating customer loyalty programs. Today Kim and Cara visit with Terri Cage of Terri Cage Photography. Terri shares her program that turns existing customers into a branded sales team to grow her business and expand her social reach and referral network while mindfully targeting her ideal clients. ...
Establishing joint ventures with like-minded business owners is one of the fastest ways to scale your animal-based business! Joint venture collaborations can allow YOUR business entrance to new markets AND new potential customers, access to specialized staff and equipment, and create an opportunity for problem solving that transcends what you may have ever thought possible. ...
Why should you be repurposing content? It just makes good business sense! The truth is only a small fraction of your audience will see your content, let alone the new potential audience you hope to reach, so repurposing the meaty content you’ve spent time and energy perfecting means that there’s a better chance you will...
Are You Setting on Your But? Entrepreneurship is about so much more than just business skills — it’s also about having the right mindset. We’re talking about buts… not BUTTS! Setting on that but is the number one root cause for small business failures.  Cara and Kim talking about the three big buts that animal,...
Kim and Cara chat candidly with Carien Schippers, owner of Imagequine and founder of the Equine Photographers Network, about her career as an equine photographer and what motivated her to start a community of horse photographers that is today known as the Equine Photographers Network. Carien shares why she made a conscious decision to have...
So admit it — you’ve taken more than one quiz online, right? We all love taking these quick — sometimes serious, sometimes not-so-much — quizzes that reveal things we may not have considered. People love learning new things about themselves AND seeing how they compare to their friends and colleagues.  The subject of this episode...
Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions. On this episode, Cara and Kim talk in...
Email marketing, like all digital marketing, has evolved in the past decade. Gone are the days where you could just send out a weekly newsletter and call your email marketing program a winner. Today, you need to target your emails to meet consumers and customers right where they are on their customer journey — and...
Consumers are inundated with hundreds — if not thousands — of marketing images every day. How do you choose images that get noticed, communicate your brand message, and create an action that results in a sale? In this episode, Kim and Cara give you some insight on what you should consider when choosing that perfect...
Building a network is one of the best — and most important — things you can do in your life and your business. Whether you’re in growth mode with your business or learning how to balance life with entrepreneurship, your network is there to support you and motivate you. In this episode, Kim and Cara...
Did you plan to be an entrepreneur — or did it just happen? In this episode we’ll discuss our Big 3 Things we wished we’d known before we became entrepreneurs. Plus you’ll learn some great trivia about both of us — including those careers we had planned and how it all evolved into the businesses...
First Episode February 16! Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school-   and have you wagging your tail with joy.